Why We Need Other People To Help Us Hone Our Message

Well, I’m back from the Alex Mandossian “Teleseminar Secrets Reunion” plus some wonderful, but all-too-short, R&R with a friend/client. (We stayed one night at the Calistoga Hot Springs Spa, where we soaked in the pool for hours and I had an amazing experience in a mud bath. No kidding. Then I came home to 15-degree temps this a.m….)

Anyway, one thing real quick I wanted to share.

One of the things we did at the Reunion was, of course, network. We got to tell people what we do, why we’re there, and who our ideal prospect is.

Now, I’ve had a lot of time to hone my message about that.

But you know what? After I gave my little speech (“I help authors and other experts be well-heard and well-paid for what they know and love to do,”) Gail Doby said, “Oh–you help authors create their tribe!”

What do you think? “I help authors create their tribe.” (Comments, please!)

(Thank you, Gail, who is an interior designer at http://www.renaissancedesign.com.)

At least, helping authors create their tribes is part of my “story.”

In fact, very soon you’ll be hearing much more about all that.

For now, I want to leave you with the idea that you will hone your brand by interacting with others. (And remember, your brand is YOU, you are the message, your book is just one piece of it.)

That’s why I suggest you talk about your book, especially your book’s title, before you write it. Enough anyway to get feedback.

In fact, in my Special Report, “How to Choose Your Best-selling Title,” I give you specific ways to get the kind of feedback I’m talking about.

Other people will help you sharpen your message so that it sings and communicates not just what you want to say, but what they want to know.

More later. For now … find a few someone’s and try out your “elevator speech” about you and your message, and see how sharp you can make it.