“What is the fastest, easiest way to repurpose content?”
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As you know, you can ask me your questions about writing, publishing, and/or marketing your book at any time. I answered a lot of questions during the teleseminar a few weeks ago, but could not cover them all, so I promised to answer some on my blog.
Here’s a very good question from Leslie:
“What is the fastest, easiest way to repurpose content?”
I believe the fastest, easiest way to repurpose content is to start with what you have, and then either chop or build.
If you already have a book, you have tons of content. In this case, you chop.
When you chop, you need to think of two things: the content, and the vehicle. Start with the vehicle.
For instance, from a book you can chop content into the following vehicles:
- articles (post them in ezine directories to build traffic to your site)
- email messages to your list (delivered automatically via autoresponders)
- mini-course (again, delivered electronically via email) Note: you can get a free Special Report on how to create a mini-course in 1 day, here.
- ebook (if you publisher allows it. If you own rights, you’re in the clear.)
- blog posts
- teleseminars (You can offer them for free, to build your list and platform, or repurpose into a teleclass for which you charge. Then you can further repurpose the audio into something you can sell, alone or as part of a larger home study course, or use as a bonus with your other products.)
- podcasts
For each of these vehicles, you can fit some of the content from your book.
If you don’t yet have a book, your job is to build.
Start with an article, preferably one offering 7 tips. This is your “flagship” article–the one that gets at the heart of your topic. (It’s good if you have done some market research to test the interest in this topic. You can search keywords in article directories to see how popular the subject is, and search engines and search engine tools.)
Once you have that article, you can write 7 more by focusing on each tip of your original article, and expanding the content.
From that, you can build your topic into some of the vehicles mentioned above.
If you’d like further help on building your article into other products, you might be interested in the special Jeff Herring offered on a recent teleseminar. Jeff built his whole business from articles, and is a master at the “building” kind of repurposing.
I hope this helps, Leslie!
(Here’s a little side note: From this one blog post, I can create an autoresponder email message to my list, and two articles–one just like this, and one on using article directories and search engine tools to test your market interest. In fact, I could probably write yet another two articles–one going in-depth about article directories, one about search engine tools. And what about a teleseminar or two? Four articles and more from one blog post! See how it works?)
(Side note #2: All these ideas came from ONE question from my Ask campaign! Can you see how powerful such a campaign can be? Contact Diane–diane at words to profit dot com–to talk about setting up an Ask campaign for yourself.)
November 21st, 2007 at 4:04 pm
[...] What is the Fastest, Easiest Way to Repurpose Content? Be sure to read the section on how you could take a single article and turn it into several different publications. [...]
December 16th, 2007 at 3:48 am
Unique content is king! As a directory owner, one of my main concerns is duplicate content. I have found one company, Unique content wizard, that probably does the best job of all of the auto submission services.