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This past Tuesday I conducted a Virtual Book Tour for the book, Pagan Christianity? Exploring the Roots of Our Church Practices, by Frank Viola and George Barna.

As a result, within 10 days, the authors had:

• added to their list hundreds of new names
• received more than 600 questions that told them what people are most curious to know
• created “buzz” about their book among hundreds of people
• sold a lot of books (how many, I cannot disclose)
• created a marketing tool that continues to work for them 24/7 (people can continue to ask questions at their Ask page, listen to the replay and pass the news on to their friends)
• added a sample interview that would show the media what they can do

Not bad for a couple of hours of work (for them, that is, not me!:-))

If you would like to find out more about how Ask-type Virtual Book Tours work, check this out.

This entry was posted on Saturday, March 22nd, 2008 at 2:36 am and is filed under Marketing Your Book. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.