The Big Problem with “Real” Bookstore Signings
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I just viewed a video in which Alex Mandossian talks about the big problem with in-store book signings.
He hits the nail on the head!
(If you want access to this video and his other trainings, plus a custom author marketing analysis, sign up here .)
A friend of mine once nearly had a nervous breakdown toward the end of an exhausting, two-month author tour to promote her novels. (I never had the heart to ask how many books she sold. I suspect it was at least as much as she could have sold on a Virtual Book Tour.)
компютри втора употребаContrast this to the experience of the coauthors of Pagan Christianity: Exploring the Roots of Our Church Practices , for whom I conducted a Virtual Book Tour . They received 668 questions and signups before the VBT on March 18, and we conducted the book tour from the comfort of our own homes, in 60 minutes.
Hundreds of people attended the phone interview, and people bought the book from all over the world.
Not only that–but in the 2 months since, 59 more people have asked questions. One of the huge advantages of a VBT over a bookstore signing is that you get to begin a relationship with your readers that lasts, because when they sign up for the VBT they give their email addresses.
People can continue to ask questions of the author, and then they listen to the replay of the Virtual Book Tour.
This means you can begin and continue a relationship with readers–something that thrills readers. They not only get to ask the author a question and hear the author explain the book–no matter where they live or the author lives–but they now get to continue to hear from that author. (Assuming the author continues the relationship, of course.)
None was this was ever possible in what I call “the old era” of publishing. In the ‘old era,” which is passing away, a reader bought a book, and had almost no way to connect with the author, or vice versa.
Yes, we’re in a new era of publishing, all right, and Alex Mandossian, with Virtual Book Tours, has a big hand in ushering in that new era. If you haven’t signed up for the Virtual Book Tours Systems Preview Call, where you’ll hear all about how VBTs work, please sign up now . It’s the future of book promotion, especially as gas prices soar and bookstores close. The call will give you the leading edge to prosper in this exciting new era of publishing.