Archive for writing

For this week’s Publishing Coach Weekly article, I asked Jimmy D. Brown to write a guest article because I ALWAYS learn something useful from Jimmy.

In this case, he’s talking about what makes information sell in an age where, as you well know, we’re all inundated with too much information. What he says here is an important piece of what I call “the new era of publishing.”

Please read the article and my follow-up suggestion. (Jimmy is always practical, and offers great resources.) I also included comments on Jimmy’s ideas in a couple of places.

I want you to add a new word to your business vocabulary…

The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization.”

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson. Click to continue reading.

This week’s new article is about … well, articles!

About how to build your book (or other information product) starting with articles.

But it’s not just about writing them.

It’s about USING articles to test your market.

And, perhaps, even leverage them to convince a publisher to publish you.

It’s all explained at http://www.publishingcoachweekly.com.

As usual, I suggest ways to take action, because Successful Authors Take Action.

One of the ways is rather time sensitive, so please go read the article now and consider if Resource/Action Step #2 is right for you at this time. (Hint: It’s called BAM Secrets. Doesn’t that intrigue you?)

As always, you can ask your question. I’ll be answering questions on this blog and in the next Publishing Coach Weekly teleseminar.

Someone asked an interesting question:
“What if I want to become an author but I don’t really like to write?”

Well, that got me to thinking about why we might not like to write, even though we feel we might have something important to say.

I think a lot has to do with whether or not we’re operating from within our own natural style.

Work from within the way you’re wired–in anything, not just writing–and it will automatically be more enjoyable.

Work against your preferences, and the task becomes a chore.

Sort of the difference between letting the current of your natural wiring carry you down the stream almost effortlessly, or fighting against the current.

So in this week’s Publishing Coach Weekly article, I show you how to begin to assess your natural writing styles.

Read it, please, then come back here and comment!

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Thursday at 1 p.m. Eastern, 10 a.m. Pacific is your opportunity to get your question answered about writing, publishing, or promoting a book on the next Publishing Coach Weekly teleseminar.

Each Publishing Coach Weekly teleseminar is held at 1 p.m. Eastern, 10 a.m. Pacific, for 30-45 minutes. Here you can ask your question, before or during the call. You can also get your Action/Resource Guide the day of the call. (Replays available within 48 hours at www.publishingcoachweekly.com/teleseminarreplays.html.)

The questions I plan to answer include:

  • “Are there any ways to test the idea(s) one would have for a book? No sense working hard on a manuscript if it wouldn’t have market appeal.”-Barb
  • “What are some good strategies for determining market interest as well as gaps in the existing book market?”–Lynne
  • “If you were to write a book, how would you rank the most important things to spend time and money on? (Topic would sell or not, market, title, cover, content, etc.–not marketing, website, etc.–just the book…)”–Johnny

Plus I’ll tell you what I think is the most important quality you need to become a successful author.

It’s all here.