Archive for Virtual Book Tour

Noah St. John’s new book, The Secret Code of Success, just came out, and he’s doing some innovative things to promote his message that are worth studying.

(By the way, he got a six-figure advance for the book from a major publisher, no doubt on the strength of the content, the platform he’d already built, and his marketing plan.)

Noah is currently doing a “bookinar” in which, over the course of 4 or 5 modules, he is being interviewed by Alex Mandossian about the content of the book. The book is your “ticket” to attend the webinar, which makes sense, since the book is the curriculum. On the bookinar Noah explains the book, and gives exercises that will enable you to get the most out of the content.

It’s a lot like a Virtual Book Tour, but it goes a step beyond by becoming an interactive course, based on the book.

Brilliant. This is “New Era Publishing” strategy at its best. Noah is providing a way for readers to Read More→

Categories : Marketing Your Book
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Did you know that the older a boy gets, the more he needs from those who love him?

If you have a boy in your life (son, grandson, nephew, student, someone you’re mentoring), find out why boys are the way they are and how you can come alongside them at any age to help them navigate the choppy waters of the journey to manhood.

Listen to the replay of the Virtual Book Tour with authors Stephen James and David Thomas as they answered questions submitted at www.answersforparentingboys.com. (You can also submit your question; authors will be answering them on their blog.) Find out:

  • why it’s so hard for boys to “sit still and pay attention”–and how to help them learn anyway
  • what the 5 stages of a boy’s development and what they need in each stage
  • how do we deal with a boy’s emotions (anger, crying, etc.)?
  • how do you get a boy to obey?
  • what does a boy need most from his mom? his dad?
  • what is THE most important thing to remember when nurturing a boy?

And much more! Listen and learn how to better nurture the boy in your life.

Categories : News
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Wild Things: The Art of Nurturing Boys by Stephen James and David ThomasIf you have a boy in your life that you care about (son, grandson, students, boys on a team you coach, etc.), you will want to listen in on a fascinating discussion I’m having next week with Stephen James and David Thomas about “Wild Things: The Art of Nurturing Boys.”

The best part is–you get to ask the questions!

If you go to http://www.answersforparentingboys.com you can ask the authors about your most challenging issue with raising boys.

After you ask your question (or if you just want to sign up, say “none,”), you’ll have access to a quick video of the authors sharing a bit about what prompted them to write this new, practical, and insightful book that will help you understand, appreciate, and better mentor the boys in your life.

The live Virtual Book Tour–where I ask the authors questions submitted at that web site–will take place next Tuesday, Feb. 3, at 5 pm Pacific/6 Mountain/7 Central/8 Eastern.

So please mark your calendar and plan to listen in. You can listen via phone (normal long-distance charges apply) or via computer by clicking on a webcast player (no cost).

You’ll get all the details when you sign up here. (If you’re reading this after Feb. 3, 2009, you can still ask your question and listen to the replay afterward.)

Even if the boy in your life is older–say in his teens or 20s–there will still be plenty for you as well. That’s one of the unique aspects of this book: It shows why and how males need to be nurtured way past childhood.

I hope our paths cross next week for what will no doubt be a lively discussion that will provide fresh insights, encouragement and guidance as you come alongside the boys you care about.

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Michael asked an excellent question:

“How would I be able to get the word out if I published a book? I currently have no “platform.’. I am not on tv/radio/public speaker . . . what are some of my options, or should I wait until I get a platform?”

I’m not sure if Michael already has a book written yet, but the time to think about “getting a platform” is before you even start writing.

And you don’t “get a platform,” you build one.

A “platform” is publishing and media industry speak for your following. So, what you need is to build a following. How?

A number of ways. First, you need to find the people who are already interested in your topic. Here are some suggestions:

Read More→

I thought you might like the information about tonight’s Virtual Book Tour with New York Times best-selling author and master debater, Dinesh D’Souza, on his book,  “What’s So Great about Christianity.”

Nearly 700 questions have come in from all around the world from believers, atheists, and agnostics alike (judging from the questions). We will answer as many as we can in 60-70 minutes.

Here’s the info:

DATE: Tuesday, November 18,2008

TIME: 5pm PACIFIC /6 pm MOUNTAIN/7pm CENTRAL /8pm EASTERN(time/date converter link)

WEBCAST and info link with call-in info (listen via computer–no long-distance charges; replay available immediately after.) If you have trouble dialing in (phone lines are limited), use the webcast.

And remember, if you can’t make this live call/webcast, the recording will be made available afterward (but you have to be signed up at http://www.askaboutchristianity.com to get the notification.)

Hope our paths cross there!

Next Tuesday, I will be conducting a Virtual Book Tour with New York Times best-selling author, Dinesh D’Souza, author of What’s So Great about Christianity. Tyndale, the publisher of the new paperback edition, is hiring me to do this. (You’re invited, of course! Ask a question, sign up at http://www.askaboutchristianity.com.)

How did I learn how to do Virtual Book Tours?

Through master trainer and inventor of Virtual Book Tours, Alex Mandossian.

Virtual Book Tours are only one kind of teleseminar Alex teaches. There are many other forms and purposes for teleseminars, all of which can help authors and business people build a platform, sell more books, stay in touch with their audience, and even create new products at the speed of sound. Not to mention, turn a very nice profit!

Alex will be teaching his premier course, Teleseminar Secrets, in December. Before the training begins, he will be holding a Preview Call. I got you a VIP discount for that call.

Here’s what I’d like you to do:

1. Read my new Publishing Coach Weekly article on “5 Ways to Use Teleseminars to Build an Author Platform–Before or After Your Book is Published.”

2. Ask your question about teleseminars. I’ll be answering them on next week’s Publishing Coach Weekly call.

3. Sign up for Alex Mandossian’s Teleseminar Secrets Preview call on December 4 at http://www.teleseminarsecretspreview.com. When you do, you will also be eligible for my 1-hour+ follow-up strategy call focusing specifically on what you learned from the Preview Call and how it relates to being (or becoming) an author. This will also prepare you to get the most out of the Teleseminar Secrets course itself, should you take it. (And I highly recommend you do.)

So go here now to read the article and get all the details.

If you were unable to attend the Virtual Book Tour last night on Unleashing the Power of Rubber Bands: Lessons in Non-Linear Leadership, the replay is now available here.

It was great! We had people from all over the world ask questions and attend, and Nancy answered as many questions as we could cover in an hour.

You can listen online, or download the mp3 file to your computer or portable media player. If you want to download it, please right click the “download now” link, rather than the “Podcast Now” link–it will work better for you.

There’s even a special bonus for those who get the book (of course!).

Just a quick reminder: On Tuesday night, October 28, I will be interviewing Nancy Ortberg in a Virtual Book Tour to discuss her book, Unleashing the Power of Rubber Bands: Lessons in Non-Linear Leadership.

The cool thing is, you get to ask Nancy a question ahead of time! Just go to http://www.asknancyortberg.com and you’ll get to sign up, ask a question (or not), get the call-in details and see how these Virtual Book Tours work! You’ll also be able to download the first two chapters of Unleashing the Power of Rubber Bands: Lessons in Non-Linear Leadership free when you sign up, so you can get a taste of the book right away.

I recently sent Nancy’s book to Seth Godin, author of Tribes, another inspiring book about leadership. The other day he wrote back to thank me, and said he’d already bought a copy right before my book came. (I told him I’d send him a book for commenting on my blog, but didn’t tell him which one.)

So–Seth Godin thinks Nancy Ortberg is worth reading, and you will, too! It’s a terrific book. Great stories and insights. Make sure you get a copy, and if you can, listen to the Virtual Book Tour. If you can’t make the live event, you can always listen to the replay. You’ll get the link when you sign up.

(And you too will get a free book if you comment on my blog.)

If you’re an author or aspiring author, have you ever considered that you are a leader? As I mentioned in my recent Publishing Coach Weekly article, the real job of a successful author is to lead. Lead people toward your vision, lead people to interact with your ideas and do something about them.

Since you’re already a leader (author means authority), I believe you will be interested in attending the Virtual Book Tour with Nancy Ortberg next Tuesday evening. I’ll be asking Nancy Ortberg YOUR questions on leadership and how to unleash leadership potential in yourself or others.  We have dozens of questions already from all over the world!

I believe Nancy Ortberg’s “lessons in non-linear leadership” will inspire you. Nancy is a great storyteller as well, and I’ll be asking her to share some of her great stories during our interview. Storytelling is also something all authors need to do well–another benefit you will glean from listening to this VBT.

Nancy’s book is called Unleashing the Power of Rubber Bands and you’ll get a free sample chapter when you sign up for the Virtual Book Tour at http://www.asknancyortberg.com. Even if you don’t have a question, or can’t make the live call next Tuesday, Oct. 28 at 8 p.m. Eastern, you’ll get the link to the replay afterward to listen to at your convenience.

How Am I Smart? A Parent's Guide to Multiple IntelligencesI’m excited to be doing several Virtual Book Tours in the coming weeks, and I’d like to invite you to the first one.

If you’re a parent or educator, or have a child in your life you’d like to love and understand better … or you just want to know more about the many ways one can be smart, check out the upcoming Virtual Book Tour with Dr. Kathy Koch, author of How Am I Smart? A Parent’s Guide to Multiple intelligences. On the upcoming Virtual Book Tour (rescheduled from October 13), we’ll be talking about the eight multiple intelligences and how to apply it to helping children succeed in school.

As usual with these Virtual Book Tours, you get to ask Dr. Kathy Koch your question, and we’ll answer submitted questions on the live teleseminar. You’ll be able to listen to via your phone (normal long-distance charges apply) or via webcast (no long-distance charges).

All the details are here. Even if you don’t have a question, sign up so you’ll get the call-in info and the link to the replay, if you can’t make the live call.

This book has helped my daughter’s self-esteem as we identified her strengths, and helped her to value her friends’ strengths as well. It’s been fun to have a “new language” to use when talking about our uniqueness.

When you sign up, you’ll get access to a sample chapter of How Am I Smart? A Parent’s Guide to Multiple Intelligences, plus a link to another interview I did with Dr. Kathy. Good stuff!

Categories : News
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