Archive for Virtual Book Tour
Three Things You Can Learn from Attending This Virtual Book Tour
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Dr. Alex Loyd, author of the bestselling The Healing Code
I would love for you to attend my Virtual Book Tour (live on October 28, 2010 or via replay) for two reasons.
One, to get a feel for how a Virtual Book Tour works, so you can perhaps think about whether something like this can work for your book. Experiencing it for yourself will help you know what your readers will experience, and hearing the author being interviewed can help you know how to present yourself and your book.
So it’s a “learn about book marketing” event, on one level.
I’d also like you to attend for the topic itself.
You’ve heard me talk about The Healing Code before, no doubt.
Maybe you’ve investigated it for yourself, or maybe you’re skeptical.
The subtitle promises a lot: “6 Minutes to Heal the Source of Any Health, Success, or Relationship Issue.”
So in this interview, I intend to ask Dr. Alex Loyd to answer skeptics’ questions.
Such as: Read More→
Do Interviews Sell Books?
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I just bought a book I can’t wait to read.
Why?
Because I heard a great interview by the author on the radio. I knew I had to get his book.
Alex Mandossian often said, “You don’t make money writing books, you make money explaining books.”
Test it for yourself.
Think about the last time you bought a book. Wasn’t it either because someone recommended it, or because you somehow heard the author talking about it and it seemed interesting to you?
Notice too the viral element. I’m telling you about it, and word is going out via my blog, emails, Twitter, Facebook. All because of one interview! (And no, I do not work for the publisher. They don’t know I’m doing this, but I would love a review copy, hint hint!)
Check out my past Virtual Book Tours and see if you’re not at least tempted to get one of the books. Just browse the left-hand column for an author or topic that interests you. I’ve got lots of topics to choose from, from leadership to parenting to health. www.virtualbooktourexpert.com
The book, by the way, is Richard Swenson’s In Search of Balance: Keys to a Stable Life
Why is a topic for another blog post….
Most Efficient Way to Market a Book?
Posted by: | CommentsQ: “You’re one of the few people whose emails I have not deleted because I get so many. Could you refer me to info on Wordpress and give me your opinion on blogspot or something like that an acquaintance told me about, a service that will get your blog out there and connect you with those who could be potential buyers of the books God has given me to write? My goal is to use the least possible amount of time in marketing since I am called to write a number of new books. Any ideas on how to get the info out to potential buyers?”
A: I definitely prefer Wordpress blogs to blogspot for a number of reasons, which I think I’ve mentioned frequently on my blog and articles. (You can search my sites if you like.) The best help for WP blogs comes from Cathy Perkins, The Wordpress Wizard.
I think your friend is talking about a blog virtual book tour. I’ve heard mixed reviews from authors about the effectiveness about these kinds of virtual book tours. Some really like them; others say they haven’t sold manybooks through them. I have not heard hard results.
I think the kind of VBT I do are the most effective. Check out www.virtualbooktourexpert.com for all the reasons and how it all works, in detail. These kind of VBTs are effective for building a list (one of the primary things you need to do), word of mouth (it’s built into the whole system), showing your “stuff” to the media. In fact, an editor from a national magazine listened in on the last VBT I did, on The Gluten Effect, and the next day contacted the author to do an interview. VBTs of this kind show media that you know what you’re talking about, that you’re articulate in an interview. You can an should put your VBT on a media page on your author website.
A VBT can take your list from 38 to 200 in a week, as it did one author. And the list continues to build, especially if you promote it the way I teach (social networks, articles, a blog).
So I really like Virtual Book Tours the way I do them (which is why I do them). A VBT can become the centerpiece of your marketing and leverage all your other efforts.Sort of the anchor for everything else you do. They don’t require much from you, either. You basically record a few brief audios, give me your book, and I do the rest. You show up and get excited about your book and answer questions from real people. You can do these in your pajamas–no travel or looking your best. You’ve probably listened to some of mine but if not, there are lots of samples on my VBT site.
Keep in mind that you do need a mult-prong approach with your marketing. I also like Twitter. It’s fun, easy, and you can make some really nice connections. (If you don’t have my free report on how to get started with Twitter in 10 minutes or less, get it here.) There’s also Facebook, of course, and other social media sites.
I am working on a course that will give a comprehensive view of how to market. No way around it; you can’t just write books, you do have to market them. From someone who once hated that thought, was even very scared by it, I now thoroughly enjoy that aspect, and hope to help other authors come to see that it’s fun and essential.
I would say, concentrate on what feels like “play,” what you enjoy doing, and major in that. If you like to write, then blog and do articles. Those can take you far. If you like to connect, do social media and publicity. If you like to speak, speak and do teleseminars. Any of these can be very, very effective.
What the Gluten Effect Virtual Book Tour Covered
Posted by: | CommentsI can’t believe how many great questions that have been submitted to Dr. Vikki Petersen for the Virtual Book Tour on The Gluten Effect!
We covered as many of the most-asked ones as possible.
Questions such as:
- Is gluten sensitivity something you’re born with, or something that develops over time?
- What are the symptoms that indicate a gluten intolerance?
- Why does gluten seem to be a bigger issue today?
- How might gluten be implicated in issues such as ADD/ADHD, memory problems, autoimmune disorders, hormonal issues, as well as digestive problems?
- Is gluten sensitivity and Celiac disease one and the same?
- How is it diagnosed and treated?
- How do you talk to your doctor?
- How can you make the necessary lifestyle changes?
- What if you go off gluten and don’t feel better?
- Do you ever get over it?
- … and Read More→
Virtual Book Tour on Hidden Culprit in Health Issues
Posted by: | CommentsI’d like to invite you to a Virtual Book Tour I’m doing, for two reasons.
One, so you can see how they work, if you haven’t ever listened to one before. I believe this type of VBT can be one of the best things an author can do to promote a book. When used correctly, a VBT can become the centerpiece of all your marketing. For more on how VBTs work, visit www.virtualbooktourexpert.com.
Two, the VBT I’ll be doing with Dr. Vikki Petersen is on an issue which affects many more people than know it: gluten.
Dr. Vikki is the author of The Gluten Effect, and she will be answering your questions on Tuesday, April 6. Sign up and ask your question at www.askaboutgluten.com. (If you’re reading this after the event, you may still ask a question–she’ll be answering questions on her blog–and listen to the replay of the VBT.) When you sign up, you may download the first chapters of the book, including a Gluten Sensitivity Self-Test.
I was shocked to find out how many health issues can be traced to gluten sensitivity. Read More→
Listen to the George Barna Virtual Book Tour on Master Leaders
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Master Leaders: Revealing Conversations with 30 Leadership Greats by George Barna with Bill Dallas
On Thursday, December 10, I conducted a Virtual Book Tour with George Barna on his new book, Master Leaders: Revealing Conversations with 30 Leadership Greats. I invite you to listen to the replay (if you don’t have a question, feel free to write “none” in the box).
If you’re an author or aspiring author, listen–you ARE a leader! In fact, I asked George a question that was submitted: “Does a leader have to have a published book?” (I’ll let you listen to what he said.)
I grilled George on the most-asked questions about leadership, and his answers were based not only on his own insights, but on the insights gleaned from these 30 other leadership greats.
For instance: Ken Blanchard, Tony Dungy, Newt Gingrich, Henry Cloud, John Ashcroft, Colleen Barrett, Seth Godin, San Chand, Mike Huckabee, Laurie Beth Jones, Patrick Lencioni, Ben Carson … the list goes on.
Sign up to get a free sample of the book and listen to the replay. There is also a very special bonus only those who listen to the VBT will know about (and it’s a limited time offer).
George Barna is founder of The Barna Group, a research and resource
firm whose clients grange from The Billy Graham Evangelistic Association to
corporations such as Ford and Walk Disney, as well as The U.S. Navy and U.S. Army.
George Barna is a prolific author (more than 40 books), but the book we”ll be discussing is what he feels may be one of his best: Master Leaders: Revealing Conversations with 30 Leadership Greats. This is a “leadership conference” in which well-known leaders from all walks of life cover the gamut of leadership topics, from defining leadership, developing leaders, team building, dealing with criticism and pressure, so much more.
I sure hope you’ll take an hour or so and listen in–George gave a lot of great nuggets such as “you get what you tolerate” and “we hire for attitude, we train for skill.” Ponder those for a while. The interview, and of course the book, is full of these golden nuggets.
Get this information now, okay?
Why Virtual Book Tours Often Work Better for Lesser-Known Authors
Posted by: | CommentsThis week’s Publishing Coach Weekly teleseminar comes a little early, and it’s a recording, so you can listen to it whenever you want.
(But I really want you to listen to it before tomorrow night, and I’ll explain why.)
I know I’ve been talking about Virtual Book Tours a lot this week, because I think it’s just such a great way to promote a book.
Last year, I did an interview with Alex Mandossian about Virtual Book Tours, and I would like you to listen to that asap.
In the interview, Alex said that often the lesser-known authors sold more books with a VBT than more well-known authors. Find out why.
On that call, I grilled Alex about how VBTs work, how and why they were invented and …
Listen in, and remember that the VBT Preview call is tomorrow night–Thursday, July 2. I got you a special discount, and there’s another special gift for you just for signing up for that Preview call (which is a training unto itself, I promise).
Note that when you sign up for the course, you will receive special additional bonuses from me that will ensure you WILL make the most of your VBT.
