Archive for sell book
Do Interviews Sell Books?
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I just bought a book I can’t wait to read.
Why?
Because I heard a great interview by the author on the radio. I knew I had to get his book.
Alex Mandossian often said, “You don’t make money writing books, you make money explaining books.”
Test it for yourself.
Think about the last time you bought a book. Wasn’t it either because someone recommended it, or because you somehow heard the author talking about it and it seemed interesting to you?
Notice too the viral element. I’m telling you about it, and word is going out via my blog, emails, Twitter, Facebook. All because of one interview! (And no, I do not work for the publisher. They don’t know I’m doing this, but I would love a review copy, hint hint!)
Check out my past Virtual Book Tours and see if you’re not at least tempted to get one of the books. Just browse the left-hand column for an author or topic that interests you. I’ve got lots of topics to choose from, from leadership to parenting to health. www.virtualbooktourexpert.com
The book, by the way, is Richard Swenson’s In Search of Balance: Keys to a Stable Life
Why is a topic for another blog post….
Why You Never Have to “Sell” Your Message
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"Thanks for the recommendation!"
I recently received a lovely surprise.
My doorbell rang and when I answered, there was a man with a lovely autumn bouquet in his hands. I signed for it and took it into the house.
Who could it be from? A few possibilities ran through my head, but none of the people I thought of turned out to be the sender.
It was from a friend, to thank me for–get this–recommending a particular product, which she bought.
Her note said, “Thank you for recommending XSite Pro [website building course]. It’s amazing and is going to help Celebrate Kids so much! I’m grateful that all your teaching and recommendations are dependable. I pray God continues to bless you!” (Dr. Kathy Koch, who by the way has excellent resources for parents and educators at www.celebratekids.com)
Did I “sell” Kathy on this product? Yes, in the sense that she bought it. But why did she buy it? Because I raved about it it honestly. Because she’s bought other things I’ve recommended (Teleseminar Secrets course among other things), and benefited.
You really don’t have to “sell” people, in the sense of twisting their arms or using sneaky psychological tricks. All you have to do is Read More→
