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Seth Godin is a best-selling author of 12 books and marketing maverick, as well as founder of the “new era publishing” venture, The Domino Project. In an article on “The Audience for Your Book,” Seth poses some key questions that every would-be author needs to ask him or herself before pursuing the arduous and expensive path of publishing. (Expensive in terms of time and energy, and, because nowadays you often have to self-publish first, expensive also in terms of money.)
Here are his questions, from his blog post at The Domino Project:
Are you publishing for your fans? If so, do you have enough to justify the effort? Do you have a way of reaching them? Is there a better vehicle than a book for reaching your goal? Read More→
It hit me forcefully just how much publishing has changed as I reflected on my recent interactions with a major publisher over a client’s potential book.
As I mentioned in one of my Publishing Coach Weekly teleseminars, there are three paths of publishing one can take.
1. You publish just because your life dream is to have a published book. The book is really all you care about.
You can go either the self-publishing route (faster, possible to get published if you have the money), or you can take the longer, more uncertain route of trying to get a publisher to publish you. If you do go the traditional publishing route, you will need
Read the rest of this new Publishing Coach Weekly article
