Archive for Noah St. John
Cutting Edge Author Promotion Strategies Revealed
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I am so excited about the next Great Author Promotions teleseminar!
My guest will be Noah St. John, author of The Secret Code of Success, the book published by Harper Business books that got him a six-figure advance.
Noah is a pioneer in what I call “New Era Publishing” strategies, and tomorrow he is going to reveal what he’s done in two specific areas: the media, and building a community.
I will also reveal some tidbits about what I’ve been learning about what big publishers are looking for now, from my ongoing dialog about one of my client’s books.
Learn too what Noah is doing to try to get on the Oprah Winfrey show–and how you can participate.
And of course, ask your question! If we have time, we’ll get to it.
http://www.greatauthorpromotions.com
Good ROI: The Best $_____ I Ever Spent
Posted by: | CommentsReturn on investment (ROI) is what we’re all looking for these days.
“If I spend X dollars, will I likely at least recoup my investment?”
This is a question I ask myself any time I spend money, especially on my business.
I operate on a shoestring budget. Not because I’m so cheap, but because I like to get the best value for my dollar as possible. It’s smart to keep things simple and lean. I am not afraid to spend money on training, tools, etc. if they will truly help me become a more successful author and business person. But any expenditure should, ideally, be an investment.
There are lots of ways to spend money, and some of it is an expense, some an investment.
I try to make sure as many of my expenditures as possible are investments, rather than merely expenses.
With that in mind, I thought I’d evaluate some of the smaller expenditures that turned out to be investments with very good ROI, and tell you why.
Best $14.39 (amazon price) I Ever Spent:
What It Really Takes to Be a Successful Author … Revealed
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The first “Great Author Promotions” case study with Noah St. John was very candid! (This was a special edition of Publishing Coach Weekly teleseminars.)
Noah revealed his own journey as an author … which holds many surprises.
Did you know this successful author, who is represented by one of the top literary agents in the country, started with a self-published book held together with tape?
And that, only 3 years ago, he was $35,000 in debt and living in his parents’ basement?
How did he dig out of THAT place to get a six-figure publishing contact with a top publisher, and exposure on the alphabet soup list of top national media (NBC, CNN, ABC, CBS, etc.)?
Find out in this telling interview. You will be encouraged by Noah’s story.
More than that, you will come away with tips on how to build your platform (and the mathematical formula for what an author platform is), and what to do if you, like Noah, don’t LIKE marketing (he much prefers writing and teaching).
You will come away with New Era Publishing marketing techniques that will get your readers to actually consume your information (even if it’s NOT about money or success), how to contact media who are looking for what you have to offer, and more.
Listen to the replay and, please, DO the action steps, suggested! They’re very simple.
And if you have another question about how to promote a book/information product, ask it here.
How to Get a 6-Figure Book Advance
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It’s almost unheard of these days in publishing for an author to get a high five-figure book advance, let alone six figures.
It’s difficult even to get any literary agent to take on your book, let alone one of the top literary agents in the country.
Yet one author managed to do both.
On Thursday, I’m going to grill this author, Noah St. John, on how he did this.
And YOU also get a chance to ask Noah your question as well.
I plan to ask how long it took him to find an agent, what his book proposal was like, how he made contact with his agent, what it was like to have his book go on auction, what he’s doing now to promote his book, etc.
The “etc.” means YOUR questions.
So go ahead, ask Noah and sign up for the very first “great author promotions” teleseminar, in which we’ll learn from successful authors what their proven secrets are.
The teleseminar is at the usual Publishing Coach Weekly time: Thursday at 1 pm Eastern, noon Central, 11 am. Mountain and 10 am Pacific. There will be a replay is you miss it, but attending live means you can ask Noah questions that occur to you during the interview.
One more thing: No doubt a big part of Noah’s success is his actually doing what his book is about. Title: The Secret Code of Success. It’s not your typical “success/self-help book”; there’s real meat here beyond the kind of “believe it and it will happen” advice so prevalent today. You can get his great insights for less than $14 at amazon.
Then, you’ll be eligible to attend his free bookinar and really put into action what you learn. We’ll tell you how to access the bookinar on the teleseminar.
How to Get Readers to Actually Read Your Book: Case Study of a Bookinar
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Noah St. John’s new book, The Secret Code of Success, just came out, and he’s doing some innovative things to promote his message that are worth studying.
(By the way, he got a six-figure advance for the book from a major publisher, no doubt on the strength of the content, the platform he’d already built, and his marketing plan.)
Noah is currently doing a “bookinar” in which, over the course of 4 or 5 modules, he is being interviewed by Alex Mandossian about the content of the book. The book is your “ticket” to attend the webinar, which makes sense, since the book is the curriculum. On the bookinar Noah explains the book, and gives exercises that will enable you to get the most out of the content.
It’s a lot like a Virtual Book Tour, but it goes a step beyond by becoming an interactive course, based on the book.
Brilliant. This is “New Era Publishing” strategy at its best. Noah is providing a way for readers to Read More→
