Archive for New Era Publishing
“New Publishing Model”–Does It Help or Hurt Authors?
Posted by: | CommentsAn article at bookbusinessmag.com asks, “Is ‘Self-publish’ No Longer a Dirty Word?” There’s an interview with Author Solutions, Inc. CEO Kevin Weiss about this new “partnership model” that many publishers are embracing, such as Thomas Nelson and Harlequin.
Basically, what is happening is “publishers” (really they are publishing services companies) such as Author Solutions are offering traditional publishers a way to profit from the authors they don’t deem worthy of taking a risk on and publishing in the traditional way. Author Solutions is the parent company of self-publishing imprints AuthorHouse, iUniverse, Trafford Publishing and Xlibris. All of these are listed in the “Publishers to Avoid” chapter of Mark Levine’s excellent book, The Fine Print of Self-Publishing: The Contracts & Services of 45 Self-Publishing Companies–Analyzed, Ranked and Exposed.
I’m not necessarily against this new “partnership publishing” model. It’s probably inevitable, because Read More→
Cutting Edge Author Promotion Strategies Revealed
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I am so excited about the next Great Author Promotions teleseminar!
My guest will be Noah St. John, author of The Secret Code of Success, the book published by Harper Business books that got him a six-figure advance.
Noah is a pioneer in what I call “New Era Publishing” strategies, and tomorrow he is going to reveal what he’s done in two specific areas: the media, and building a community.
I will also reveal some tidbits about what I’ve been learning about what big publishers are looking for now, from my ongoing dialog about one of my client’s books.
Learn too what Noah is doing to try to get on the Oprah Winfrey show–and how you can participate.
And of course, ask your question! If we have time, we’ll get to it.
http://www.greatauthorpromotions.com
Email Overload & New Era Publishing Strategies: Publishing Coach Weekly Replay Ready
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Listen to the latest Publishing Coach Weekly teleseminar replay to find out how many emails I had in my inbox (before I started using Randy’s book, Taming the Email Beast), how to conquer YOUR email overload, and what common practice brings your IQ down by 10 points–that’s part 1.
Part 2 reveals the fascinating (and encouraging) story of how Randy got published, how his amazon campaign went for the launch of his book, the “new era publishing” strategies that are working for him, and more.
http://www.wordstoprofit.com/tamingemailbeast.html
Restore Email Sanity, Learn New Era Publishing Strategies for Getting a Publisher
Posted by: | CommentsOn the June 30 Publishing Coach Weekly teleseminar, I have a “double header” for you. (Time: 1pm Eastern, noon Central, 10am Pacific. More details here.)
1. Specific tips for “taming the email beast” and restoring email sanity from time management expert, Randall Dean.
I’m going to confess just how many emails are sitting in my email inbox–or rather, were, before I learned Randy Dean’s email strategies.
Find out how to go from hundreds of unread emails (or more!) to zero … how to drastically cut down the time you spend on email … how to keep email from usurping personal and work time … and more.
You even get to ask Randall your question, now and during the call.
There will also be a special offer just for listeners of this call. (But you’ll get a lot out of it even if you don’t take advantage of that, so listen in-and tell your friends and colleagues!)
Just go here: http://www.wordstoprofit.com/tamingemailbeast.com.
2. Randall is the author of two books, including (surprise) Taming the Email Beast: 45 Key Strategies for Better Managing Your Email Overload. His publishing story is quite interesting—and will provide hope to authors who aspire to get published by a traditional publisher. We’ll talk about the “new era publishing” strategies he’s used and is using to get published and to promote his book and other products.
Randall also recently conducted an amazon.com campaign to launch the book. Find out what it takes to do that.
You can listen either via phone (there are a number of local call-in numbers available now!) or via webcast, on the computer. Click here now for the call-in details and to ask a question.The call will be recorded and archived, so if you’re reading this “after the fact,” you can still listen at your leisure. But you can’t ask us questions about either topic live, so ask now and/or on the call!
What It Really Takes to Be a Successful Author … Revealed
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The first “Great Author Promotions” case study with Noah St. John was very candid! (This was a special edition of Publishing Coach Weekly teleseminars.)
Noah revealed his own journey as an author … which holds many surprises.
Did you know this successful author, who is represented by one of the top literary agents in the country, started with a self-published book held together with tape?
And that, only 3 years ago, he was $35,000 in debt and living in his parents’ basement?
How did he dig out of THAT place to get a six-figure publishing contact with a top publisher, and exposure on the alphabet soup list of top national media (NBC, CNN, ABC, CBS, etc.)?
Find out in this telling interview. You will be encouraged by Noah’s story.
More than that, you will come away with tips on how to build your platform (and the mathematical formula for what an author platform is), and what to do if you, like Noah, don’t LIKE marketing (he much prefers writing and teaching).
You will come away with New Era Publishing marketing techniques that will get your readers to actually consume your information (even if it’s NOT about money or success), how to contact media who are looking for what you have to offer, and more.
Listen to the replay and, please, DO the action steps, suggested! They’re very simple.
And if you have another question about how to promote a book/information product, ask it here.
How to Get Readers to Actually Read Your Book: Case Study of a Bookinar
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Noah St. John’s new book, The Secret Code of Success, just came out, and he’s doing some innovative things to promote his message that are worth studying.
(By the way, he got a six-figure advance for the book from a major publisher, no doubt on the strength of the content, the platform he’d already built, and his marketing plan.)
Noah is currently doing a “bookinar” in which, over the course of 4 or 5 modules, he is being interviewed by Alex Mandossian about the content of the book. The book is your “ticket” to attend the webinar, which makes sense, since the book is the curriculum. On the bookinar Noah explains the book, and gives exercises that will enable you to get the most out of the content.
It’s a lot like a Virtual Book Tour, but it goes a step beyond by becoming an interactive course, based on the book.
Brilliant. This is “New Era Publishing” strategy at its best. Noah is providing a way for readers to Read More→
