Posts Tagged ‘new era of publishing’

Publishing News–What’s Working, What’s Not …

Tuesday, December 2nd, 2008

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We all know the economy is in bad shape, but I just learned that two major publishers, Thomas Nelson and Multnomah/Waterbrook, have laid off people recently. Thomas Nelson eliminated 54 jobs–10 percent of its work force! I grieve and pray for all who lost their jobs.

Houghton Mifflin Harcourt, a major New York publisher, just called a moratorium on acquiring new titles across its trade and reference divisions. What this means for the future of that company (e.g., are they
on the block to be sold?) remains to be seen.

If you’ve been following me for some time, I’ve been predicting a sea change in traditional publishing because its business model is fatally flawed (in my humble opinion).

HOWEVER, this does not mean that book publishing is dead! Please hear me: I still think that this is the BEST time to be an author.

But, as I said on last week’s teleseminar, ONLY if you embrace a new publishing paradigm.

Case in point: Morgan James, a new kind of publisher (they call themselves “entrepreneurial publishers”) just posted that their title acquisitions are up 32% and overall book sales are up 52%.

Morgan James is an example of “New Era Publishing.” They have a new and different model. And obviously, it’s working.

Embrace the new publishing paradigm, and you can win. Big time.

Part of the new publishing paradigm is delivering your content in other ways besides a print book.

Teleseminars are one of the other ways to deliver content that work extremely well in the “New Era Publishing” paradigm.

That’s why I’m encouraging you to sign up now for Alex Mandossian’s Teleseminar Secrets Preview Call.

I got you a VIP discount, so this call will only be $20.

There’s even a way it will cost you nothing.

When you take the Teleseminar Secrets course, I will refund your $20.  In fact, if you’re one of the first 5 people to sign up, you’ll get an additional $100 rebate from me.

Check out these and other added bonuses here. (Alex’s are worth $16,749, plus my bonuses add up to $18,260 value.)

The Economy and the Publishing Industry-Will Publishing Survive?

Tuesday, October 28th, 2008

I just got through reading 18 pages of a presentation by Terry Burns to the Glorietta Writers Conference about the economy and publishing.

You can read it all yourself here. But I’ll mention some of the things that struck me.

Bob Sacks of Publishing Executive says to stay calm, we’ve seen this before, been there, we’ll get through this.”The magazine industry, the advertising industry and the newly emerging digital information industry are not going to go away. All three will survive, get stronger and be better at what they do. Your job is to stay calm, stick around and be there as they do. Panicked people generally make bad decisions, while calm people tend to be rational and capable of solving the problems on hand.”

Good point. But I wonder: have we really been through this? We now have a huge variable in place that the world has definitely not seen during past economic crises:

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