Archive for new era of publishing
Posted by:
Diane
| Comments
For this week’s Publishing Coach Weekly article, I asked Jimmy D. Brown to write a guest article because I ALWAYS learn something useful from Jimmy.
In this case, he’s talking about what makes information sell in an age where, as you well know, we’re all inundated with too much information. What he says here is an important piece of what I call “the new era of publishing.”
Please read the article and my follow-up suggestion. (Jimmy is always practical, and offers great resources.) I also included comments on Jimmy’s ideas in a couple of places.
I want you to add a new word to your business vocabulary…
The word is “specialization”.
A new age has dawned in information marketing. And it’s the age of “specialization.”
Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson. Click to continue reading.
Posted by:
Diane
| Comments
Michael Hyatt wrote an interesting blog post about how we’re living in a transparent world where the truth will get out, one way or another.
This is especially true about your author platform. Hyatt points out all the ways a publisher can tell how many people visit your blog, or how many previous books you’ve sold. (By the way, the tool he mentioned, Compete.com, is something you can use to track your own progress. Especially if you take the “Develop Your Audience” class.)
One thing I’ll add that’s also part of this “New Era of Publishing”: we’re all so connected now. If I want to check out a person’s integrity, I have a whole network of people I can ask who probably have had dealings with the person or product. While I always give the benefit of the doubt to people, if several people say a company, person, or product did not live up to expectations, then I take note.
Hyatt gives excellent advice. Read it and take it to heart, and you’ll sleep well at night.
Posted by:
Diane
| Comments
It’s almost unheard of these days in publishing for an author to get a high five-figure book advance, let alone six figures.
It’s difficult even to get any literary agent to take on your book, let alone one of the top literary agents in the country.
Yet one author managed to do both.
On Thursday, I’m going to grill this author, Noah St. John, on how he did this.
And YOU also get a chance to ask Noah your question as well.
I plan to ask how long it took him to find an agent, what his book proposal was like, how he made contact with his agent, what it was like to have his book go on auction, what he’s doing now to promote his book, etc.
The “etc.” means YOUR questions.
So go ahead, ask Noah and sign up for the very first “great author promotions” teleseminar, in which we’ll learn from successful authors what their proven secrets are.
The teleseminar is at the usual Publishing Coach Weekly time: Thursday at 1 pm Eastern, noon Central, 11 am. Mountain and 10 am Pacific. There will be a replay is you miss it, but attending live means you can ask Noah questions that occur to you during the interview.
One more thing: No doubt a big part of Noah’s success is his actually doing what his book is about. Title: The Secret Code of Success. It’s not your typical “success/self-help book”; there’s real meat here beyond the kind of “believe it and it will happen” advice so prevalent today. You can get his great insights for less than $14 at amazon.
Then, you’ll be eligible to attend his free bookinar and really put into action what you learn. We’ll tell you how to access the bookinar on the teleseminar.
Posted by:
Diane
| Comments
We all know the economy is in bad shape, but I just learned that two major publishers, Thomas Nelson and Multnomah/Waterbrook, have laid off people recently. Thomas Nelson eliminated 54 jobs–10 percent of its work force! I grieve and pray for all who lost their jobs.
Houghton Mifflin Harcourt, a major New York publisher, just called a moratorium on acquiring new titles across its trade and reference divisions. What this means for the future of that company (e.g., are they
on the block to be sold?) remains to be seen.
If you’ve been following me for some time, I’ve been predicting a sea change in traditional publishing because its business model is fatally flawed (in my humble opinion).
HOWEVER, this does not mean that book publishing is dead! Please hear me: I still think that this is the BEST time to be an author.
But, as I said on last week’s teleseminar, ONLY if you embrace a new publishing paradigm.
Case in point: Morgan James, a new kind of publisher (they call themselves “entrepreneurial publishers”) just posted that their title acquisitions are up 32% and overall book sales are up 52%.
Morgan James is an example of “New Era Publishing.” They have a new and different model. And obviously, it’s working.
Embrace the new publishing paradigm, and you can win. Big time.
Part of the new publishing paradigm is delivering your content in other ways besides a print book.
Teleseminars are one of the other ways to deliver content that work extremely well in the “New Era Publishing” paradigm.
That’s why I’m encouraging you to sign up now for Alex Mandossian’s Teleseminar Secrets Preview Call.
I got you a VIP discount, so this call will only be $20.
There’s even a way it will cost you nothing.
When you take the Teleseminar Secrets course, I will refund your $20. In fact, if you’re one of the first 5 people to sign up, you’ll get an additional $100 rebate from me.
Check out these and other added bonuses here. (Alex’s are worth $16,749, plus my bonuses add up to $18,260 value.)
Posted by:
Diane
| Comments
I just got through reading 18 pages of a presentation by Terry Burns to the Glorietta Writers Conference about the economy and publishing.
You can read it all yourself here. But I’ll mention some of the things that struck me.
Bob Sacks of Publishing Executive says to stay calm, we’ve seen this before, been there, we’ll get through this.”The magazine industry, the advertising industry and the newly emerging digital information industry are not going to go away. All three will survive, get stronger and be better at what they do. Your job is to stay calm, stick around and be there as they do. Panicked people generally make bad decisions, while calm people tend to be rational and capable of solving the problems on hand.”
Good point. But I wonder: have we really been through this? We now have a huge variable in place that the world has definitely not seen during past economic crises:
Read More→
