As Noah St. John said in last week’s Great Author Promotions interview, what the mainstream publishers look for can be summed up in one word: platform.

Noah defines it as this mathematical equation: number of people you reach divided by time.

Publishers don’t care how you reach them–radio show, podcast, Twitter, email list.

In fact, they prefer you have a combination of all of the above.

The easiest place to start, however, is

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