Archive for jimmy d brown
Who Mentors Your Book Publishing Coach on Marketing?
Posted by: | CommentsThere are a lot of voices out there in the Internet marketing world.
You know that. No doubt your email inbox, like mine, is stuff with emails from them.
You suspect that most of them are making claims that make them money, but that don’t actually add to YOUR bottom line. They’re making money off of selling you hope that you’ll make money. You’re probably right.
I’ve been studying this for 6 years now. I’ve watched a lot of people come and go. I”ve seen how they market.
In some cases, because of my contacts, I know the Real Story behind who’s who and what’s what.
I’ll tell you, there are only a handful of people I trust and follow now. Only a very few truly know what they are talking about, truly have a system that works for the average person, truly offer good value for your investment.
At the top of the list is Read More→
For this week’s Publishing Coach Weekly article, I asked Jimmy D. Brown to write a guest article because I ALWAYS learn something useful from Jimmy.
In this case, he’s talking about what makes information sell in an age where, as you well know, we’re all inundated with too much information. What he says here is an important piece of what I call “the new era of publishing.”
Please read the article and my follow-up suggestion. (Jimmy is always practical, and offers great resources.) I also included comments on Jimmy’s ideas in a couple of places.
I want you to add a new word to your business vocabulary…
The word is “specialization”.
A new age has dawned in information marketing. And it’s the age of “specialization.”
Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson. Click to continue reading.
Good ROI: The Best $_____ I Ever Spent
Posted by: | CommentsReturn on investment (ROI) is what we’re all looking for these days.
“If I spend X dollars, will I likely at least recoup my investment?”
This is a question I ask myself any time I spend money, especially on my business.
I operate on a shoestring budget. Not because I’m so cheap, but because I like to get the best value for my dollar as possible. It’s smart to keep things simple and lean. I am not afraid to spend money on training, tools, etc. if they will truly help me become a more successful author and business person. But any expenditure should, ideally, be an investment.
There are lots of ways to spend money, and some of it is an expense, some an investment.
I try to make sure as many of my expenditures as possible are investments, rather than merely expenses.
With that in mind, I thought I’d evaluate some of the smaller expenditures that turned out to be investments with very good ROI, and tell you why.
Best $14.39 (amazon price) I Ever Spent:
