Noah St. John’s new book, The Secret Code of Success, just came out, and he’s doing some innovative things to promote his message that are worth studying.

(By the way, he got a six-figure advance for the book from a major publisher, no doubt on the strength of the content, the platform he’d already built, and his marketing plan.)

Noah is currently doing a “bookinar” in which, over the course of 4 or 5 modules, he is being interviewed by Alex Mandossian about the content of the book. The book is your “ticket” to attend the webinar, which makes sense, since the book is the curriculum. On the bookinar Noah explains the book, and gives exercises that will enable you to get the most out of the content.

It’s a lot like a Virtual Book Tour, but it goes a step beyond by becoming an interactive course, based on the book.

Brilliant. This is “New Era Publishing” strategy at its best. Noah is providing a way for readers to Read More→