Archive for creativity
For this week’s Publishing Coach Weekly article, I asked Jimmy D. Brown to write a guest article because I ALWAYS learn something useful from Jimmy.
In this case, he’s talking about what makes information sell in an age where, as you well know, we’re all inundated with too much information. What he says here is an important piece of what I call “the new era of publishing.”
Please read the article and my follow-up suggestion. (Jimmy is always practical, and offers great resources.) I also included comments on Jimmy’s ideas in a couple of places.
I want you to add a new word to your business vocabulary…
The word is “specialization”.
A new age has dawned in information marketing. And it’s the age of “specialization.”
Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson. Click to continue reading.
“Creative Imitation”–Good or Bad?
Posted by: | CommentsThere’s quite an interesting discussion going on about “creative imitation”–what it is, and whether it’s good or bad.
I just posted a couple of comments on Alex Mandossian’s blog (Jeff Herring’s post), and Stu McLaren’s.
I don’t quite get why Jeff Herring is backing someone who is obviously doing more than “creatively imitating” him.
What do you think? Comment here, please.
