Archive for create information products
Is Your Idea Really a Book?
Posted by: | CommentsIf you have an idea for a “how-to” type book, or if you’re an expert at something, perhaps your idea’s best format is NOT a book.
Or at least, not only a book.
One reason people don’t get published by commercial publishers is their idea is not really a book. It may tell how to do something, but it’s not unique enough to stand out from a crowded niche. Publishers (and authors who self publish) invest a lot of money upfront for a physical book.
These days, there are other days to get information out, if it’s pretty much just information you are offering.
And these ways are faster and more profitable than publishing a book.
What I”m talking about is creating information products, which can (and should) take any number of formats. It can be video, audio, printed, or a combination thereof.
Another important and wonderful thing about information products is Read More→
For this week’s Publishing Coach Weekly article, I asked Jimmy D. Brown to write a guest article because I ALWAYS learn something useful from Jimmy.
In this case, he’s talking about what makes information sell in an age where, as you well know, we’re all inundated with too much information. What he says here is an important piece of what I call “the new era of publishing.”
Please read the article and my follow-up suggestion. (Jimmy is always practical, and offers great resources.) I also included comments on Jimmy’s ideas in a couple of places.
I want you to add a new word to your business vocabulary…
The word is “specialization”.
A new age has dawned in information marketing. And it’s the age of “specialization.”
Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson. Click to continue reading.
