Archive for book marketing
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Diane
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Becoming a successful author is very much like the growth of bamboo.
Bamboo is an interesting plant. Its growth starts underground, where the rhizome system that supports the canes are developed.For three whole years, the plant establishes itself underground and there is no apparent growth. Nothing appears to be happening.
In the fourth year, shoots appear. The bamboo canes grow in height and diameter for only 60 days every spring. After the 60 days, that particular cane will never grow again.
However, because of the rhizome system, the next spring the shoots that come up will grow much taller and faster in those 60 days. After a bamboo grove has been establishing its rhizome system for 5 years, the canes that grow in that fifth year can reach as much as 90 feet (for certain species, in certain conditions)–all in 60 days!
Becoming a successful author is largely about establishing a strong “rhizome system” that will support the growth you can experience seemingly overnight–growth in the number of people who are exposed to your message and who themselves will begin to spread the word.
What it takes to develop that underground system is what I’m all about as a publishing coach.
That’s why you see a bamboo image in my new header.
I’m not about to promise you overnight success. I just don’t believe the real world works that way. You don’t really believe it does, either, do you? Much as we’d like to believe the fantastic claims of writing a book in 14 days or becoming a bestseller overnight, you and I know deep down that these are promises from clever marketers who want to sell us their products.
Instead, I’m going to show the exact Read More→
Posted by:
Diane
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The first “Great Author Promotions” case study with Noah St. John was very candid! (This was a special edition of Publishing Coach Weekly teleseminars.)
Noah revealed his own journey as an author … which holds many surprises.
Did you know this successful author, who is represented by one of the top literary agents in the country, started with a self-published book held together with tape?
And that, only 3 years ago, he was $35,000 in debt and living in his parents’ basement?
How did he dig out of THAT place to get a six-figure publishing contact with a top publisher, and exposure on the alphabet soup list of top national media (NBC, CNN, ABC, CBS, etc.)?
Find out in this telling interview. You will be encouraged by Noah’s story.
More than that, you will come away with tips on how to build your platform (and the mathematical formula for what an author platform is), and what to do if you, like Noah, don’t LIKE marketing (he much prefers writing and teaching).
You will come away with New Era Publishing marketing techniques that will get your readers to actually consume your information (even if it’s NOT about money or success), how to contact media who are looking for what you have to offer, and more.
Listen to the replay and, please, DO the action steps, suggested! They’re very simple.
And if you have another question about how to promote a book/information product, ask it here.
