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I sent an email out to many of my subscribers about Bob Bly’s amazon campaign he ran today (Friday). I don’t know how many people he mailed out to–but it looked like a successful campaign.

As I write this, half an hour before it ended (depending on what time zone “midnight” referred to), the sales rank was:

• #9 in Books overall, and #1 in the following categories:
• #1 in Books > Health, Mind & Body > Psychology & Counseling > Applied Psychology
• #1 in Books > Business & Investing > Skills > Running Meetings & Presentations

Not bad at all!

Who knows how many books were actually sold, but I guess it goes to show that the amazon campaign is still effective. I was one of the people who contributed a bonus, and I added many new subscribers to my community, so it was a win for me as well.

Now he can legitimately call his book a bestseller. Bob’s books are great, and the bonuses offered are genuinely helpful and related to the book’s topic–so that’s another key.

One thing that surprised me was that the web page itself was so stark. Didn’t mention the bonuses–only the email did. That surprised me a bit. Just goes to show, I guess, that you can approach it in a number of ways.