Archive for author
“How Do I Get the Word Out about My Book & Build an Author Platform?”
Posted by: Diane | Comments (10)Michael asked an excellent question:
“How would I be able to get the word out if I published a book? I currently have no “platform.’. I am not on tv/radio/public speaker . . . what are some of my options, or should I wait until I get a platform?”
I’m not sure if Michael already has a book written yet, but the time to think about “getting a platform” is before you even start writing.
And you don’t “get a platform,” you build one.
A “platform” is publishing and media industry speak for your following. So, what you need is to build a following. How?
A number of ways. First, you need to find the people who are already interested in your topic. Here are some suggestions:
We all know the economy is in bad shape, but I just learned that two major publishers, Thomas Nelson and Multnomah/Waterbrook, have laid off people recently. Thomas Nelson eliminated 54 jobs–10 percent of its work force! I grieve and pray for all who lost their jobs.
Houghton Mifflin Harcourt, a major New York publisher, just called a moratorium on acquiring new titles across its trade and reference divisions. What this means for the future of that company (e.g., are they
on the block to be sold?) remains to be seen.
If you’ve been following me for some time, I’ve been predicting a sea change in traditional publishing because its business model is fatally flawed (in my humble opinion).
HOWEVER, this does not mean that book publishing is dead! Please hear me: I still think that this is the BEST time to be an author.
But, as I said on last week’s teleseminar, ONLY if you embrace a new publishing paradigm.
Case in point: Morgan James, a new kind of publisher (they call themselves “entrepreneurial publishers”) just posted that their title acquisitions are up 32% and overall book sales are up 52%.
Morgan James is an example of “New Era Publishing.” They have a new and different model. And obviously, it’s working.
Embrace the new publishing paradigm, and you can win. Big time.
Part of the new publishing paradigm is delivering your content in other ways besides a print book.
Teleseminars are one of the other ways to deliver content that work extremely well in the “New Era Publishing” paradigm.
That’s why I’m encouraging you to sign up now for Alex Mandossian’s Teleseminar Secrets Preview Call.
I got you a VIP discount, so this call will only be $20.
There’s even a way it will cost you nothing.
When you take the Teleseminar Secrets course, I will refund your $20. In fact, if you’re one of the first 5 people to sign up, you’ll get an additional $100 rebate from me.
Check out these and other added bonuses here. (Alex’s are worth $16,749, plus my bonuses add up to $18,260 value.)
I have been a fan of Simpleology for several years now.
When I use it, it doubles my productivity. If you haven’t investigated it yet, I encourage you to check it out. It’s free, fun, and it works!
But I’m writing now about something new from Mark Joyner, who created Simpleology. (I think Mark Joyner has a real gift for boiling things down to the most valuable essence, and then communicating it clearly. See if you agree.)
It’s about the only four investments you will ever need to make (in good times and bad).
Can you guess what they are?
If your mind starts racing with answers, you’re not alone. Recently over 668 people placed a guess at what they were and the answer will be revealed on the 6th.
Check to see if you agree with the folks by clicking here.
Now here’s another question …
If you know the four areas to invest in, how do you do it?
(The answer to this holds the key to just about anything you want.)
The good news is, anyone can do it.
… young, old …
… wealthy or poor…
It doesn’t matter. It applies to everyone, including YOU.
Curious?
Learn more about what’s brewing here. I think you’ll be fascinated.
(Special note: This blog is a goldmine for authors. You must at least read the November 1 post AND ESPECIALLY the comments. I will be revealing why and how it’s a goldmine, soon.)
Just a quick reminder: On Tuesday night, October 28, I will be interviewing Nancy Ortberg in a Virtual Book Tour to discuss her book, Unleashing the Power of Rubber Bands: Lessons in Non-Linear Leadership.
The cool thing is, you get to ask Nancy a question ahead of time! Just go to http://www.asknancyortberg.com and you’ll get to sign up, ask a question (or not), get the call-in details and see how these Virtual Book Tours work! You’ll also be able to download the first two chapters of Unleashing the Power of Rubber Bands: Lessons in Non-Linear Leadership free when you sign up, so you can get a taste of the book right away.
I recently sent Nancy’s book to Seth Godin, author of Tribes, another inspiring book about leadership. The other day he wrote back to thank me, and said he’d already bought a copy right before my book came. (I told him I’d send him a book for commenting on my blog, but didn’t tell him which one.)
So–Seth Godin thinks Nancy Ortberg is worth reading, and you will, too! It’s a terrific book. Great stories and insights. Make sure you get a copy, and if you can, listen to the Virtual Book Tour. If you can’t make the live event, you can always listen to the replay. You’ll get the link when you sign up.
(And you too will get a free book if you comment on my blog.)
I have a new Publishing Coach Weekly article for you!
It’s called “The Real Job of an Author” and I think it may surprise you.
Whether you have a book yet or not, this article will get you thinking about the real focus you need if you want to be a successful (read: influential) author.
It’s not what it used to be.
As usual, I have suggested Action Steps and recommended resources.
(Because … “successful authors T— A—–,” right?)
And please, ask your questions! I’ll be answering questions here on the blog, so ask away!
Articles–the Easiest Way to Start Your Book (and Even Test Your Idea)
Posted by: Diane | Comments (1)This week’s new article is about … well, articles!
About how to build your book (or other information product) starting with articles.
But it’s not just about writing them.
It’s about USING articles to test your market.
And, perhaps, even leverage them to convince a publisher to publish you.
It’s all explained at http://www.publishingcoachweekly.com.
As usual, I suggest ways to take action, because Successful Authors Take Action.
One of the ways is rather time sensitive, so please go read the article now and consider if Resource/Action Step #2 is right for you at this time. (Hint: It’s called BAM Secrets. Doesn’t that intrigue you?)
As always, you can ask your question. I’ll be answering questions on this blog and in the next Publishing Coach Weekly teleseminar.
