Archive for author
It was what Alex Mandossian calls a “pack-your-bags” moment–a moment when you have such an “aha!” that you could pack your bags right then and feel you’d gotten your money’s worth from the event.
And the event hadn’t even started!
The moment was over dinner, when Jay Aaron (brilliant guy, very nice too) was talking about Oprah Winfrey.
“There are two ways to be an expert,” Jay said.
“One is to be a guest on Oprah’s show.
“The other is to BE Oprah.”
He paused. Watch out, here comes the $64,000 insight. Read More→
One of the key aspects of what I call “New Era Publishing” is to provide content in more than one format, so that the author’s message can be consumed in the ways the consumer chooses. “Your content on their terms” is how Paul Colligan puts it.
Publisher Thomas Nelson just announced a new program called NelsonFree, which “allows readers to receive content in multiple formats—physical book, audiobook and e-book—without making multiple purchases.” With NelsonFree, the price of the hardcover book includes both the audio download and the e-book, available in several formats, including EPub, MobiPocket and PDF.
Once readers purchase a book with the NelsonFree logo, they are directed to a Web site where they register and answer a security question. They then can download an audio MP3 file and choose the format of e-book.
Interestingly, Joel Miller, v-p and publisher, business and culture, said Nelson will not raise the price of hardcovers in the NelsonFree program. “I only see the price going up if a particular project has unique added expenses in producing the audio and digital books,” Miller said.
Nelson president and CEO Michael S. Hyatt said, “I believe that the industry is shifting and we, as publishers, need to explore new methods of getting our content into the hands of customers. NelsonFree will give readers a new level of value and flexibility. It will enhance their literary experience and allow greater employment of the content without breaking the bank.”
I applaud Nelson for being proactive here and leading the way. As an author’s advocate, I can’t help but wonder, do authors get any added royalties for the digital content? My guess is not, if the publisher is not charging extra.
On the other hand, making the content available in many formats should only boost sales and gain an author more exposure and reach. And isn’t that what we want as authors?
How to Get Readers to Actually Read Your Book: Case Study of a Bookinar
Posted by: Diane | Comments (2)
Noah St. John’s new book, The Secret Code of Success, just came out, and he’s doing some innovative things to promote his message that are worth studying.
(By the way, he got a six-figure advance for the book from a major publisher, no doubt on the strength of the content, the platform he’d already built, and his marketing plan.)
Noah is currently doing a “bookinar” in which, over the course of 4 or 5 modules, he is being interviewed by Alex Mandossian about the content of the book. The book is your “ticket” to attend the webinar, which makes sense, since the book is the curriculum. On the bookinar Noah explains the book, and gives exercises that will enable you to get the most out of the content.
It’s a lot like a Virtual Book Tour, but it goes a step beyond by becoming an interactive course, based on the book.
Brilliant. This is “New Era Publishing” strategy at its best. Noah is providing a way for readers to Read More→
Alex Mandossian claims you can turn your annual income into your monthly or even hourly income. Here’s how he did it in three years … and how you can get VIP access to a teleseminar that will show you how you can do it, too.
Personal note: I took Teleseminar Secrets last year. I will return this year (alumni get to come back every year for free). What I can say is that within three months, my initial investment was earned back. In the past 18 months, the return has been 1,055 percent!
Teleseminars are an important part of the mix for any author or aspiring author. And they can be much more profitable than a print book. They can be a very powerful way for people to come into your circle of influence. Alex Mandossian gives you all the tools and knowledge you’ll need to create your own platform with teleseminars as a cornerstone.
What can you do with teleseminars? Sign up for Alex’s Preview Call and see. (The live call was on Dec. 4 but you can still get the recording and notes–well worth it.) You get some added bonuses of mine that will show you specifically how to use teleseminars in the context of being an author. (Read about them here.)
“How Do I Get the Word Out about My Book & Build an Author Platform?”
Posted by: Diane | Comments (10)Michael asked an excellent question:
“How would I be able to get the word out if I published a book? I currently have no “platform.’. I am not on tv/radio/public speaker . . . what are some of my options, or should I wait until I get a platform?”
I’m not sure if Michael already has a book written yet, but the time to think about “getting a platform” is before you even start writing.
And you don’t “get a platform,” you build one.
A “platform” is publishing and media industry speak for your following. So, what you need is to build a following. How?
A number of ways. First, you need to find the people who are already interested in your topic. Here are some suggestions:
We all know the economy is in bad shape, but I just learned that two major publishers, Thomas Nelson and Multnomah/Waterbrook, have laid off people recently. Thomas Nelson eliminated 54 jobs–10 percent of its work force! I grieve and pray for all who lost their jobs.
Houghton Mifflin Harcourt, a major New York publisher, just called a moratorium on acquiring new titles across its trade and reference divisions. What this means for the future of that company (e.g., are they
on the block to be sold?) remains to be seen.
If you’ve been following me for some time, I’ve been predicting a sea change in traditional publishing because its business model is fatally flawed (in my humble opinion).
HOWEVER, this does not mean that book publishing is dead! Please hear me: I still think that this is the BEST time to be an author.
But, as I said on last week’s teleseminar, ONLY if you embrace a new publishing paradigm.
Case in point: Morgan James, a new kind of publisher (they call themselves “entrepreneurial publishers”) just posted that their title acquisitions are up 32% and overall book sales are up 52%.
Morgan James is an example of “New Era Publishing.” They have a new and different model. And obviously, it’s working.
Embrace the new publishing paradigm, and you can win. Big time.
Part of the new publishing paradigm is delivering your content in other ways besides a print book.
Teleseminars are one of the other ways to deliver content that work extremely well in the “New Era Publishing” paradigm.
That’s why I’m encouraging you to sign up now for Alex Mandossian’s Teleseminar Secrets Preview Call.
I got you a VIP discount, so this call will only be $20.
There’s even a way it will cost you nothing.
When you take the Teleseminar Secrets course, I will refund your $20. In fact, if you’re one of the first 5 people to sign up, you’ll get an additional $100 rebate from me.
Check out these and other added bonuses here. (Alex’s are worth $16,749, plus my bonuses add up to $18,260 value.)
I have been a fan of Simpleology for several years now.
When I use it, it doubles my productivity. If you haven’t investigated it yet, I encourage you to check it out. It’s free, fun, and it works!
But I’m writing now about something new from Mark Joyner, who created Simpleology. (I think Mark Joyner has a real gift for boiling things down to the most valuable essence, and then communicating it clearly. See if you agree.)
It’s about the only four investments you will ever need to make (in good times and bad).
Can you guess what they are?
If your mind starts racing with answers, you’re not alone. Recently over 668 people placed a guess at what they were and the answer will be revealed on the 6th.
Check to see if you agree with the folks by clicking here.
Now here’s another question …
If you know the four areas to invest in, how do you do it?
(The answer to this holds the key to just about anything you want.)
The good news is, anyone can do it.
… young, old …
… wealthy or poor…
It doesn’t matter. It applies to everyone, including YOU.
Curious?
Learn more about what’s brewing here. I think you’ll be fascinated.
(Special note: This blog is a goldmine for authors. You must at least read the November 1 post AND ESPECIALLY the comments. I will be revealing why and how it’s a goldmine, soon.)
Just a quick reminder: On Tuesday night, October 28, I will be interviewing Nancy Ortberg in a Virtual Book Tour to discuss her book, Unleashing the Power of Rubber Bands: Lessons in Non-Linear Leadership.
The cool thing is, you get to ask Nancy a question ahead of time! Just go to http://www.asknancyortberg.com and you’ll get to sign up, ask a question (or not), get the call-in details and see how these Virtual Book Tours work! You’ll also be able to download the first two chapters of Unleashing the Power of Rubber Bands: Lessons in Non-Linear Leadership free when you sign up, so you can get a taste of the book right away.
I recently sent Nancy’s book to Seth Godin, author of Tribes, another inspiring book about leadership. The other day he wrote back to thank me, and said he’d already bought a copy right before my book came. (I told him I’d send him a book for commenting on my blog, but didn’t tell him which one.)
So–Seth Godin thinks Nancy Ortberg is worth reading, and you will, too! It’s a terrific book. Great stories and insights. Make sure you get a copy, and if you can, listen to the Virtual Book Tour. If you can’t make the live event, you can always listen to the replay. You’ll get the link when you sign up.
(And you too will get a free book if you comment on my blog.)
I have a new Publishing Coach Weekly article for you!
It’s called “The Real Job of an Author” and I think it may surprise you.
Whether you have a book yet or not, this article will get you thinking about the real focus you need if you want to be a successful (read: influential) author.
It’s not what it used to be.
As usual, I have suggested Action Steps and recommended resources.
(Because … “successful authors T— A—–,” right?)
And please, ask your questions! I’ll be answering questions here on the blog, so ask away!
Articles–the Easiest Way to Start Your Book (and Even Test Your Idea)
Posted by: Diane | Comments (1)This week’s new article is about … well, articles!
About how to build your book (or other information product) starting with articles.
But it’s not just about writing them.
It’s about USING articles to test your market.
And, perhaps, even leverage them to convince a publisher to publish you.
It’s all explained at http://www.publishingcoachweekly.com.
As usual, I suggest ways to take action, because Successful Authors Take Action.
One of the ways is rather time sensitive, so please go read the article now and consider if Resource/Action Step #2 is right for you at this time. (Hint: It’s called BAM Secrets. Doesn’t that intrigue you?)
As always, you can ask your question. I’ll be answering questions on this blog and in the next Publishing Coach Weekly teleseminar.
