I was talking to an acquisitions editor the other day.

“What do you look for most in a publishable author?” I asked.

“Platform,” was his quick answer. “It’s all about platform.”

Platform is industry speak for an audience. People who are already in your “tribe.” People who are already following you.

That’s what publishers look for, first and foremost.

“Do you look for authors who have self-published and are already successful?” I asked.

“Usually those authors don’t need us,” he answered. “But if they are successful and they want us to publish them, we’d certainly consider it.”

So there you go. If you’re an aspiring author seeking a publisher, Read More→