For this week’s Publishing Coach Weekly article, I asked Jimmy D. Brown to write a guest article because I ALWAYS learn something useful from Jimmy.

In this case, he’s talking about what makes information sell in an age where, as you well know, we’re all inundated with too much information. What he says here is an important piece of what I call “the new era of publishing.”

Please read the article and my follow-up suggestion. (Jimmy is always practical, and offers great resources.) I also included comments on Jimmy’s ideas in a couple of places.

I want you to add a new word to your business vocabulary…

The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization.”

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson. Click to continue reading.