Seth Godin’s One-Word Business Model

Not long after best-selling author and marketing expert Seth Godin announced his decision not to publish with traditional publishers, we spoke concerning a client of mine who was wrestling with the same decision.

We spoke only briefly, but what Seth Godin told me I have thought about ever since.

In fact, I’ve refocused my business as a publishing coach and a Healing Codes Coach/Practitioner on it.

We spoke about publishing options, and why he made the decisions he did. Here’s what Seth Godin told me: “I have built my entire career on one thing:  relationships. And I work at it every single day.”

That’s it, folks. A career and business model based on one word:  relationships. Seth’s filter for the best way to publish is, “Will this enable me to build relationships with my audience the way I want to?”

Whether you’re an author, a counselor, a business person, or leader of any kind, this filter will work for you. What will enhance your ability to build relationships?

A lawyer and professor who teaches entrepreneurship once told me, “The key ingredient of a successful entrepreneur is the ability to partner.” Again, it’s about building relationships.

In my opinion, the key factor in the success of The Healing Code is that Dr. Alex Loyd has always focused on building relationships. A core business strategy has been to build relationships with “strategic partners” who eventually helped launch his book and who continue to give him exposure to new audiences.

How do you build relationships? Two simple words: “love and truth.”

A top-notch copywriter, Brian Keith Voiles, once said the key to success as a copywriter is, “Love your prospects.” If you truly have your clients/customers/partners’ best interests in mind, not just your own, word gets around. It’s so rare that when people find “the real thing,” they tend to spread the word.

Build your career as an author on  relationships–relationships based on love and truth. And remember Seth’s last words: “I work at it every single day.”

Thanks, Seth!

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If you find yourself “blocked” in any way from building the kind of relationships you want, I invite you to consider looking into The Healing Code book or my Healing Codes coaching. You can also listen to the replay of the interview I did with Dr. Alex Loyd, author of The Healing Code, on getting unblocked, here.