Novel Idea for Selling a Novel Online

In my Publishing Coach Weekly teleseminar yesterday, one of the questions I answered was about getting exposure for a science fiction novel.

Just today I came across an article about using a blog to sell a novel. And I thought the idea was “novel” and worth passing on as an example of a “new era publishing” strategy. (However, I must say, the editor in me wanted to take a red pencil to the author’s writing! I see more and more of this sloppy writing online. Sigh.)

I’d love to hear back from anyone who tries this or a similar “new era publishing” strategy. Comments please!