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In last week’s article I showed you what not to do when you write a press release. The most important thing is to make sure your press release is read. So, by avoiding the mistakes that scream, ‘Amateur!” you increase your chances of your recipient actually reading your press release.

This week I want to give you seven important keys to effective press releases that the media will respond to.

After reading the article, check out the latest resource of the week. Note that I’ll be the guest teacher this week for the Writers on Call class. You can also listen now to the preview podcast that tells what I’ll be talking about.

Lots going on, I know–but all good!

This entry was posted on Wednesday, May 9th, 2007 at 12:11 am and is filed under Resources, Your Book Publishing Coach newsletter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.