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This week’s article focuses on something very foundational to the success of your book or information product: the title.

Great titles sell books.

Back in the beginning of the 20th century, Emmanuel Halderman-Julius sold more than 100 million “little blue books”-and he advertised by
title alone, no sales copy.

What if your title were so dynamic that just mentioning the title sold the book?

This week’s article looks at the 5 characteristics of best-selling titles. Read it, or at least download it, now, okay?

I hope it will stimulate questions for you. If so, you can ask me, and I will answer on an upcoming teleseminar, plus on my blog. Get all the details when you read the article.

Please don’t miss this one. I am putting much research into these articles, and this is a crucial topic. I KNOW my own books would have
sold much better had I had better titles. (Wait until you read about one title my publisher was going to use. I shudder still!)

This entry was posted on Thursday, August 9th, 2007 at 10:19 pm and is filed under Marketing Your Book. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.