This week’s article focuses on something very foundational to the success of your book or information product: the title.
Great titles sell books.
Back in the beginning of the 20th century, Emmanuel Halderman-Julius sold more than 100 million “little blue books”-and he advertised by
title alone, no sales copy.
What if your title were so dynamic that just mentioning the title sold the book?
This week’s article looks at the 5 characteristics of best-selling titles. Read it, or at least download it, now, okay?
I hope it will stimulate questions for you. If so, you can ask me, and I will answer on an upcoming teleseminar, plus on my blog. Get all the details when you read the article.
Please don’t miss this one. I am putting much research into these articles, and this is a crucial topic. I KNOW my own books would have
sold much better had I had better titles. (Wait until you read about one title my publisher was going to use. I shudder still!)