New Article: “How to Write a Press Release”

Yesterday I mentioned I joined the Lieurance-King Article Challenge. Well, it certainly inspired me–in one afternoon I wrote not one but two articles.

The first one is this week’s featured article, Part One of what will be a month-long series on “How to Write a Press Release.” It was inspired by one of my readers who wanted to know how to write actually do an effective press release.

Media people get dozens, if not hundereds, of press releases every day.

The quickest way to get yours tossed is to violate the rules of the game and be marked as an amateur.

That’s why this week’s article focuses on the basics, and “what not to do.”

Do you, too, wonder how to write a press release the right way, so that you get lots of publcity? (Read: no-cost advertising that’s more powerful than advertising.)

Then read this week’s original article, and you’ll be one step ahead of many people.

I’ve also included some great resources to check out if publicity is something you want to master. (It is worth mastering. The article tells why.) You will also get to see two sample press releases I created that got me media coverage.