New Article: “Anatomy of a Successful Press Release”

Media people–editors, reporters, television and radio producers, freelance writers–are among the busiest, most hassled, and information-overloaded people on the planet.

They receive hundreds of press kits, review books, email and faxed press releases every day.

How does yours stand a chance of being read?

If you’ve been following this month’s series of Your Book Publishing Coach articles, so far you’ve learned:

• What not to do
• The 7 keys to a press release the media will love

You may be wondering by now, “So exactly how do I write
a good press release? What needs to be included, exactly?”

Wonder no more. This week’s article, “Anatomy of a Successful Press Release,” has all the answers. Check it out!