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I thought I’d share a press release I wrote for my podcast on The Shack.

Click here to open up the press release on your screen, and print it out. Then read my comments below.

It may not be the best press release in the world, but it does give you an idea of how to structure an online press release for PRWeb.

Note that you need a headline–and it can be longer for an online press release.

Headline, summary paragraph, and first paragraph of the body are keyword rich.

Note how I publicize myself and my podcast, yet the story is not about my podcast per se, but about the content–the story the podcast showcases.

The cool thing about both podcasts and online press releases is that they stick around online forever. The links in this press release will always point to the podcast, which will remain online. Even though the newsworthy part is “one year ago today,” the fact that this publishing phenomenon happened within a year of publication will always be true–and noteworthy.

Hope this gives you at least a little guidance concerning online press releases. Try your hand at one today!

This entry was posted on Thursday, May 1st, 2008 at 10:18 pm and is filed under , Marketing Your Book, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.