How to Get Readers to Actually Read Your Book: Case Study of a Bookinar

Noah St. John’s new book, The Secret Code of Success, just came out, and he’s doing some innovative things to promote his message that are worth studying.

(By the way, he got a six-figure advance for the book from a major publisher, no doubt on the strength of the content, the platform he’d already built, and his marketing plan.)

Noah is currently doing a “bookinar” in which, over the course of 4 or 5 modules, he is being interviewed by Alex Mandossian about the content of the book. The book is your “ticket” to attend the webinar, which makes sense, since the book is the curriculum. On the bookinar Noah explains the book, and gives exercises that will enable you to get the most out of the content.

It’s a lot like a Virtual Book Tour, but it goes a step beyond by becoming an interactive course, based on the book.

Brilliant. This is “New Era Publishing” strategy at its best. Noah is providing a way for readers to connect with him, via the “marketing intimacy” of hearing him explain and expand upon the book.

He also interacts with readers via the bookinar. You may ask him questions before, during, and after each session. The content is recorded and made available so that you can listen when you like. There’s an Action Guide along with the audio.

I encourage you to get a copy of his book and attend the bookinar. (He’s already 2 modules into it, but you can always go through it at your own pace.) The book itself is revolutionary. (I’ve been following Noah for years, and think his approach is ground-breaking and brilliant. His concept of “afformations” alone will change your life.)

As you experience the book through reading it and attending the bookinar, pay attention to not only what Noah says, but what he as an author does. For instance, look at what he does in “Act III,” chapters 11-13. (Hint: Keep your receipt. It’s worth $2,990.) What do you think of this approach, as a reader? If you have a nonfiction book yourself, especially if it’s not yet published, how can you incorporate this approach yourself?

(Noah’s publisher, Collins Business, a division of the major publisher, HarperCollins, has fully backed this approach. Publishers are “getting it.”)

I urge you: Get the book. (It goes well beyond any “success book” you’ve ever read.)

Attend the bookinar to experience the connection with the author and take action on the great content of the book.

Finally, study Noah’s approach as an author and come up with a plan for your own book. It’s a winning approach, and I believe this book will very soon become a best seller. (Not only because of brilliant marketing, note, but because of great content.)

By the way: If you want to do a bookinar with me as interview, let me know! Check out www.virtualbooktourexpert.com for background on Virtual Book Tours that I’ve done.  A bookinar would be set up in a similar way.