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How comfortable are you with the Internet?

Probably pretty comfortable, if you’re reading this blog. But are you maximizing your own use of it?

In my opinion, it’s well worth getting VERY comfortable with the Internet if you’re an author or aspiring author who wants to write and publish a book.

The best way to explain why I believe this is to hearken back to a quote by Michael Cader that I posted on my blog a couple of weeks ago.

Michael Cader is founder and editor of of PublishersMarketplace and PublishersLunch , widely considered the most informed daily source for information on the world of book publishing. He’s truly a publishing insider, and he obviously keeps up with things and has a nose for opportunity.

Here is, in part, what Cader said:

“If publishers had sat down 10 years ago and tried to figure out something that could connect them to their customers, share their information, allow them to develop deep, targeted, meaningful, individual relationships, and sell product with less friction all at the same time, they couldn’t have invented anything better than the Internet…

“The Internet was designed for us [publishers and authors]. We couldn’t have made something any better, and I think precious few publishers have taken aggressive advantage of all the ways in which a good Internet strategy can spread the world about their products, bring them closer to their customers, and help them drive sales. Retailers tell us all the time, people find out what they want to read online.

“Every publisher [I would add, author] should be thinking of their digital strategy as really beginning with the Internet, and branching out from there.”

Did you really catch all that?

I would go so far as to say this is a whole new era in publishing.

An era that, thanks to technology, makes it the BEST time in history to be an author.

I really believe this.

“Every publisher [add--author] should be thinking of their digital strategy as really beginning with the Internet, and branching out from there.”

TONIGHT there’s an opportunity to catch a free teleseminar in which Jeff Herring will talk about ways to begin your Internet strategy.

It all begins with a list.

That is, a list of people who elect to enter your world, receive your information, and allow you to develop a relationship with them.

Yes, a “deep, targeted, meaningful, individual relationship,” even as you “sell product with less friction all at the same time.”

Building a list means finding ways to develop these kinds of relationships with people you could never have “met” in the “old era” of publishing, when there was almost no way to connect with people who bought your book, let alone people who WOULD buy your book, if only they knew about it and grew to know, like and trust you.

Anyway, please do sign up for Jeff’s teleseminar. Jeff always gives great information, even in his no-cost teleseminars. Even if you can’t make it to the live call, he always supplies a replay. You’ll get that replay link when you sign up.

This is a preview call for his List-Building Gold Secrets course that starts next week. Listen to the call tonight and you can decide if it’s for you. If not, at least you’ll come away with some good ideas.

This call and course is my recommended Resource of the Week.

By the way, I only recommend people and products I am personally very familiar with. I’ve listened to Jeff’s teleseminars and taken his courses and even had lunch with him in Atlanta this summer. The guy combines a great heart with great business savvy, and I think you will learn much from him as you seek to begin taking full advantage of this wonderful miracle for authors called the Internet.

This entry was posted on Thursday, November 1st, 2007 at 10:32 pm and is filed under , Marketing Your Book, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.