How Podcasting Can Help You Create a Strong Author Platform

Imagine yourself reaching 30,000 people every week with a short message that takes you half an hour to create.

Imagine people flocking to your website to sign up for your newsletter.

Imagine orders coming in for your book every day. (Or leads for your business, or sales, or …)

All because you learned how to do what may be the quickest way to establish an audience: start a podcast. (You’re probably familiar with what a podcast is by now, but in case you’re not, read my article, “What is a Podcast and Why Would an Author Want to Podcast?”)

A podcast is a great way for authors or aspiring authors to create that all-important

“platform.”

With a podcast, you can reach a lot of people, and you can measure how many people download your podcast. This allows you to know the factors that go into that “platform” that publishers look for: number of people reached, over time.

If you can say that 30,000 people download your podcast every month, that’s a pretty impressive platform.

Publishers may well take notice. The first thing they ask me, when I approach them about a client’s book idea, is, “What’s their platform?”

In fact, podcasting may be THE easiest way for an author to build a strong platform.

But how do you get going?

Glad you asked!

This coming Thursday, Paul Colligan and Alex Mandossian are going to teach you how to get started in the Podcast Secrets Preview Call. You can access it at www.podcastsecretspreview.com.

I took the Podcast Secrets course last year, and I can tell you, it’s excellent.

One of the things they teach you, right from the start, is how to monetize your podcast.

In fact, I took Podcast Secrets because I had just started a podcast.

The course showed me that, in fact, what I was doing was not monetized correctly for my business. Had I not taken Podcast Secrets, I would have continued pouring time into something that was fun, but not profitable.

I now know how to make it worth my time.

And you will, too, if you take this training.

I got a $79 discount on your tuition, so you only pay $20.

That’s $10/hour for training that you will be able to go back to again and again-you get the replay within 24 hours, so even if you can’t listen in live, you will gain the benefits.

If you’re technologically challenged, no worry. One of the things I liked best was that it’s very step by step.

I was just looking over my notes from last year’s Preview Call. Here’s some of what was covered:

• 8 reasons for creating a podcast
• 7 ways to make money from your podcast
• How to produce podcast content quickly and easily
• Where to find the time to podcast
• How to get your podcast promoted by Apple
• How to get others to listen to your podcast
• How to find out who your audience is, so you can better serve them
• How to tell if your podcast is worth your effort
• How to get your podcast listeners to take the action you desire (sign up for your list, buy your book, etc.)
• What makes a podcast listener buy?
• . . . and more (Alex is famous for overdelivering)

I believe this will be well worth your small investment of time and money. I secured you a special $79 discount. Use the code PC916 when you get to the web page, so that you only pay $20 instead of the $99. (Though I think what you’ll learn will be worth $99. I know–I took it!)