How Many Ways Did Jay Conrad Levinson Repurpose His Content?
ByThe current “Article of the Week,” and tomorrow’s teleseminar with Jeff Herring, are both about repurposing content. That is, repackaging your message so that it reaches more people in more ways (and makes you more money than one book would).
I thought I’d share a quote from Jay Conrad Levinson, founder of the best-selling Guerilla Marketing series of books and information products, as it’s a great example of two things.
One, some of the different ways one can repurpose content.
Two, to give you a glimpse of the financial possibilities that open up as you begin to “think beyond the book.”
Here’s Jay’s quote:
“Someone once asked me how much I made for my first Guerilla Marketing book. The answer I gave was $10 million. The book itself only paid me about $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide open doors resulted in the remaining $9,965,000.”
How many ways did Jay repurpose his content?
How many ways can YOU repurpose your content? (If you have a question on this, ask it now!)
