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Traditionally, fiction authors have found it very difficult to get publicity outside of media that reviews books. That’s because they’ve been focusing on their book, rather than the topic.

The way novelists can get publicity is to highlight their expertise on a topic related to their book in a way that will interest the media.

Here are three ways to do this. Read more …

This entry was posted on Thursday, October 18th, 2007 at 2:54 am and is filed under , Marketing Your Book. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.