Getting on Oprah—and Other Book Marketing Tactics

Maybe you’re sick of all this talk about how to get on Oprah.

However, I just came across a quiz that is pretty good. It’s built on an insider’s experience and a thorough analysis of every author who has appeared on The Oprah Winfrey Show since November 2005. This quiz will help you discern whether it’s realistic for you to attempt to get on her show, or not.

Remember, if your book isn’t Oprah material, that’s okay—there are plenty of other avenues to try to successfully sell and promote your book. My November newsletter will give you several excellent resources.

One book I just came across that is very helpful and interesting is called PyroMarketing by Greg Stielstra, published by Harper Business. This brand-new book explains why mass marketing no longer works and shows you a four-step plan that does work.You can download a free introduction that outlines the concept.

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