Nowadays, to the media, it’s less important if you have a printed book than it used to be. If you have a well-visited blog that looks professional and people visit and comment on, you are seen as an expert. Read the rest of this post and listen to the teleseminar replay.

First, go here so you can see what I’m talking about. (It will open in a new window so you will have to switch back and forth to read this and view that. Or, you can just read this first, then go back and study it. Or vice versa. Just make sure you study it!)

I want you to notice what the author of Crush It! has done to promote his book.

First, he’s teamed up with someone with a following that matches the author’s exact market. When you get Wishlist Member in October (and only in October), you get a free copy of the book.

Second, Stu will do an “exclusive” interview on October 29 with the author.

Notice two things they have built in here.

First, a deadline (October 31). After that, you can’t get a free copy of the book.

Second, exclusivity. Only those who get WishList Member in October will get the book and access to the interview.

The author, Gary Vaynerchuk, has now gained great exposure for his book through this partnership. There is an implied endorsement from Stu McLaren, who has a healthy following. This is Gary’s first print book, and it’s published by HarperSudio, which publishes along the same lines as I wrote about in my last blog post. Yet he made it to the New York Times bestseller list.

In fact, Gary’s web site is something to study too. Notice all the media coverage mentioned on his blog. Notice the way he uses video. And notice what he says on the October 28 video about content and the “Thank You Economy.”

Also take a look at the HarperStudio site.

This is the future of publishing, I believe. Study this well. As you do, I suggest you make a list of the things you observe that Gary,  Stu, and HarperStudio  are doing. (Find out what a Vook is–and tell me what you think of it. And by the way–I’m suggesting you study what Gary is doing because he’s onto the new direction of publishing.  I’m not endorsing his rather crude laanguage etc.)

Make sure you also study the Wishlist Member site as well. It is one of the best ways to build an online community–be “well heard”–AND monetize your knowledge (the “well paid” part of what I want for you).

After you jot down your observations, you should have a list of “things you can do to promote your book and/or build your audience.”

Now, rank order them in terms of how appealing they are to you.

Perhaps you like the idea of partnering with someone with more of a platform than you. Maybe you even know someone. Start there and approach the person.

Maybe you like the idea of monetizing what you know through a blog.  Get WishList Member and start building your community with a FREE membership first. Build your list (here’s a great and inexpensive course on how to), and then you’ll be able to approach a publisher with more of a platform.

Maybe the idea of video intrigues you. Which parts of your message are demonstrable, best communicated through video?

Notice too how Gary uses video to create credibility (all those thumbnails of media appearances on the left–I’m not sure about the bathroom incident).

Much to study here!

If your web site is ever hacked, it will feel like a huge bane. If not a curse.

I’ve had my blog hacked into twice now (and I’m wondering if my email was also hacked–if you get spam from me, IT’S NOT really from me. I’m looking into it.)

Listen, as authors, we need a blog. We absolutely do. (Read here for 9 reasons why .)

But if your site is ever hacked, and perhaps shut down or blocked by search engines–that is a BIG PROBLEM.

There are some simple steps to keep that from ever happening, and tomorrow you get a chance to listen to Cathy Perkins, the WordPress Wizard, talk about some of the things you have to know to keep your blog secure.

Since Cathy is “the WordPress Wizard,” we will be focusing on WordPress blogs, but much of what she says will cover blogs in general.

Here’s some of what we’ll cover:

• Why is security so important for your WordPress blog and on the internet in general?
• How to get started protecting your blog
• Why is hosting important?
• Is it important to do things in a particular order?
• Spyware? What is it and how can I prevent it?
• Her upcoming WordPress Security Strategies course

If you have a question, ask it here now. This is also the link with the call-in info and webcast to attend at 1pm Eastern, noon Central, 11am Mountain and 10am Pacific.

If you KNOW you need her course (only two classes, inexpensive)–as I do–and you want to find out more about it, go here.

You’ll find information here you won’t find anywhere else about choosing an irresistible title….

You can find the most recent copy of the Your Book Publishing Coach newsletter up on the site, available in PDF format for instant downloading.

I suggest you open it on your desktop first so you can investigate any links that interest you, then print it out for future reference.

Other goodies for you:

• The latest article, “Magic Words that Make Books Sell.” Fascinating information from one of the most complete studies ever done on effective book titles–what words sell books.
• The amazing study mentioned in the article above is now available, if you care to read it yourself. It’s called “The Fist Hundred Million” and you can get the digital version right away here.
• Sell your book by book title alone–sign up for the “Insider’s Guide to Choosing Your Best-Selling Title” 5-module telecourse to find out how. This course will give you the tools to come up with not only winning book titles, but great titles and headlines for other information products and marketing tools as well. Find out more and sign up for the early-bird special while you still can.

If you haven’t yet asked your question about how to choose your best-selling title and subtitle, please do so now.

When you ask your question, you’ll get all the call-in details. You’ll be able to listen over the phone or online, so if long-distance charges are a problem, you can listen to the webcast at no charge.

When you sign up, you’ll also receive a special surprise bonus–a resource that you will turn to again and again, not only to create compelling book titles and subtitles, but gripping sales copy as well.

Please sign up even if you can’t make the call–there will be a replay available.

Hope to “meet” you on the call. Call in a few minutes early to introduce yourself!

I wanted to remind you about the upcoming teleseminar this Tuesday on “How to Choose Your Best-Selling Title.” Please ask your question and sign up. (Even if you can’t think of a question, please put in something so you can get the call-in details.)

In preparation for the call, I encourage you to read
the following two articles: How to Choose Your Best-Selling Title and 7 Ways to Find Your Best-Selling Title.

As “your book publishing coach,” my goal is for you to take action on the information I give you. So I have prepared an Action Tips Special Report that goes with the second article. It’s called “7 Action Steps for Choosing Your Best-Selling Title.”

When you read the article, “7 Ways to Find Your Best-Selling Title,” you’ll also see the details of what’s in this Special Report.

I hope you will read these two brief but meaty articles and ask me your question, then join me on the teleseminar on Tuesday.

I also urge you to get the Special Report. This will give you a head start on choosing your winning title. Also, when you read it and begin to implement the suggestions, it may spark a question I can answer on the call, or the blog. It’s an excellent way for you to get my targeted coaching at no cost.

I suggest you first just open it, click on any of the links that interest you, and then print it out and save on your computer for future reference.

One other thing from this week:

If you didn’t catch Tuesday’s teleseminar with Jeff Herring on repurposing content (in the middle of which, we had a dramatic moment–you’ll have to listen to find out what happened), you can listen to the replay now.

Listen if you have time this weekend–it should get your mental wheels spinning! Make sure you check out his special offer as well–it probably won’t be available by this time next week.

Enjoy your weekend!

Repurposing content is THE secret to making a lot of money from your expertise, as I wrote in my Article of the Week. If you have a question about how to repurpose your content, please ask now!

Then, join us next Tuesday evening at 8 pm Central as we answer your questions.

BTW, you’ll be able to access next week’s teleseminar in two ways–either by phone or on the Web (which will save you long distance charges if you don’t have a calling package, or are overseas). You’ll also be able to ask a question during the call, right online!

Ask your question and sign up now so you get all the call-in details. There will be a replay as well.

Reminder about the Resource of the Week: There are still just a few remaining special offer consultations from Terry Whalin available. Remember, Terry will go over your query and book proposal in a 40-minute, private phone consultation, when you get his 3 CD-set, “Editor Reveals Book Proposal Secrets.”

In this consultation, Terry will point out any weaknesses that may make an editor reject your submission, and show you exactly how to strengthen your proposal, point by point.

This is available for only the first 12 people, so you must act now. If the slots are already filled, you will be put on a standby list in case someone who qualified decides not to move ahead with the consultation.

For more information on the wealth of content you will learn from Terry, check out my Resource of the Week page.