Archive for Writing/Publishing/Promoting Questions Answered
I’d like to invite you to the next “Your Book Publishing Coach” teleseminar, in which I’ll talk about how teleseminars can profit you as an author–before or after you’re published.
It’s Wednesday, November 28 at 5 p.m. Pacific, 8 p.m. Eastern. You’ll get further call-in details when you sign up.
If you have a question, please ask it now.
You might also want to read my most recent article, “Five Reasons to Do Teleseminars–Whether Your Book is Published Yet or Not.”
In the upcoming teleseminar, I will talk more in-depth about these five reasons, plus give specific ways you can use teleseminars before and after your book is published.
You will also get special VIP access to further training about teleseminars. I’ll share the details during the call.
So please mark your calendar for this Wednesday at 5 p.m. Pacific, 8 p.m. Eastern and join me for “How Teleseminars Can Profit You as an Author–Before or After You’re Published.”
Here’s the call-in information, including the webcast information, so you can listen from your computer via the Web (avoids long-distance charges).
You’re Invited–Teleseminar on New Era Publishing
Posted by: | CommentsI invite you to attend my upcoming teleseminar on the New Era of Publishing next Wednesday evening, 5 p.m. Pacific, 8 p.m. Eastern.
I’ll be expanding on what I wrote about in the article I posted yesterday, plus so much more.
Specifically, I’ll be talking about how technology has changed everything. And why I think this is the BEST time to be an author.
I hope you’ll read the article in preparation.
And do ask your questions about what New Era Publishing is, and how mastering it can help you Read More→
Question: “Is My Publisher Offering a Good Deal, or Should I Self-Publish?”
Posted by: | CommentsLynn asked a question recently that I think a lot of authors face and need to think through carefully. (Remember, you can always ask your question, too.)
“I have a small publisher that would like to publish my book. After looking at the preliminary contract, I would have to come up with $5000 and receive a 15% royalty on the net (I estimate 50 cents a book). The book is estimated at a selling price of $15.00. I am considering self publishing at this point…any opinions?”
This “small publisher” doesn’t sound like a “real” publisher in that they are making you pay for part of the cost of producing a book, PLUS offering you a rather small royalty. What are they going to do for you for that $5000, besides get the book printed? Read More→
“Long or Short- Book Title–What’s the Best Length for My Book Title?”
Posted by: | CommentsI have posted a new article, in answer to Lorraine’s question from my last teleseminar:
“Does the length of the title make any difference to the salability of the book?”
I did not get to answer her question on the teleseminar, so I wanted to answer this important question now. Read More→
Invitation to Teleseminar on Choosing Your Best-Selling Book Title
Posted by: | CommentsI hope you enjoyed your weekend. This is the last week of summer and where I live, in the Midwest, we’re supposed to have summer-like weather all week. Yes!
I would like to invite you to this week’s special teleseminar, which will focus on two things:
- your questions about finding your best-selling book title
- a preview of what I’ll be covering on my course on “Choosing Your Best-Selling Title,” which starts in just two weeks.
Please mark your calendar for Wednesday, September 19, at 7 p.m. Central, 8 p.m. Eastern, for this call. I will have a special guest on for part of it as well, sharing what happened when she and her coauthor put to use the ideas from my first teleseminar on choosing a title.
So go ahead, sign up for the teleseminar and ask your question.
The book titling course will actually be about more than just titling a book. It will be about starting your book in the best way possible. Once you get your title and subtitle, your whole book idea will crystallize for you. You will be able to write your book faster, with less effort.
And–very important–when you have tested your title in the way I will teach you, you can be confident that your book will actually sell! In fact, you might be able to PRESELL your book to those who have helped you find your right title!
Please check it out.
Book Title Question: “Can you copyright a title?”
Posted by: | CommentsYou have another opportunity to ask your question about choosing your best-selling book title, because next week I’ll be doing another teleseminar on this topic.
Specifically, this call will be a preview of what I plan to cover in the upcoming 5-module Telecourse, the “Publishing Insider’s Guide to Choosing Your Best-Selling Title.”
I invite you to visit this page to see if this course is something you need at this time.
If it sparks any question–about the course, or about finding your own winning book title–ask your question and come listen to the teleseminar! You’ll get all the details when you sign up.
Here’s a question asked recently about book titling I can answer quickly:
“Can you copyright a title?”
Answer: No. Book titles cannot be copyrighted. They can be trade marked, which is a whole separate process.
You can trademark a title, if you like. That’s a whole separate process, and it’s somewhat time-consuming and costly. Rarely is it worth it for an author to trademark a title, unless it’s tied to a business or brand that you do want to trademark for wider purposes. In that case, you’d decide for greater reasons than protecting the title.
Your Book Title–Keep It Secret or Tell the World?
Posted by: | CommentsOne of the questions I did not get to answer on the recent teleseminar on “Choosing Your Best-Selling Book Title” came from Gitie.
“Should one keep the title a secret from others while still looking for a publisher?”
The question is a good one because it gets at an underlying anxiety many authors have: “If I tell the world about my book, will someone steal my idea before it gets in print?” (I don’t know if this is what Gitie meant, but this is how I read it.)
My answer is no, no one will steal your idea. While you cannot copyright a book title (though you may also trademark it), it’s unlikely someone would go ahead and steal your idea.
Even if they did, they would not write the exact same book as you. Your idea is bound to your unique way of saying something, your unique take on a topic. No two people would write the exact same book, so even if the topic were similar and the title the same, there is arguably room enough in the world for both books.
What this fearful mindset does is cut an author off from getting very important information: whether anyone would actually be interested enough in the idea to buy a book. If you can’t talk about your book to people to test if anyone is interested in your idea, how on earth will you promote it once it’s published?
And if you won’t test the idea now, how will you have the confidence to pitch it to a publisher? Make no mistake, your potential publisher is the first person you have to “sell” your book idea to.
So my answer is, NO–you should not keep your title a secret! In fact, you should do everything you can to test your title on those who would be your potential market. (Which, by the way, are not those who are likely to steal your idea anyway. They’re the people who would be interested in your topic, who would look to your expertise, and not consider ripping off your idea.)
I have put together a guide called “7 Action Steps for Finding Your Best-Selling Title” that will take you step-by-step through creating a “swipe file” of best-selling titles, narrowing down your list, and then testing it. This is the process I highly recommend.
“What Words Make Books Sell?”
Posted by: | CommentsOne of the questions someone asked me on my last teleseminar (you can still listen to the replay) was:
“What magic words make books sell?”
(I’m sure the question came from my mentioning some fascinating research that uncovered certain words that make people buy one title over another.)
The answer to the question is in the new article I posted.
I will also answer the question in a new course I will be teaching, starting the first week in October, called the “Publishing Insiders Guide to Choosing Your Best-selling Title.” It will contain 5 modules, and will be a hands-on workshop. Over the course of 5 weeks, you will come up with the best possible title for your book or information product–guaranteed! You’ll know conclusively what’s best (if you do the homework), and even perhaps make some money along the way.
Also note: the early-bird special, in which the first 7 people to sign up today and tomorrow will also get Jump Start Your Book: 12 Questions You Must Answer to Write a Book that Sells FOR FREE will end tomorrow.
With the “Jump Start Your Book: 12 Questions You Must Answer to Write a Book that Sells” Tool Kit, you can actually start your book this weekend!
Even if you only have a vague idea of what you want your book to be about, one of the bonuses that comes with the tool kit shows how to start an information product from scratch.
Sign up for the course, get Jump Start Your Book (which also comes with a complimentary coaching session), and let’s get your book rolling toward best-seller status!
Choosing a Best-Selling Title: Replay and Special Offer
Posted by: | CommentsI don’t know if you were on the call last night, but I answered LOTS of questions. You can now listen to the replay.
Even though I answered many questions on the call, I realized I could not do the topic justice in one teleseminar. The topic is too important, and too few people know how to come up with a winning title. (This includes publishers. I know–I have participated in many titling meetings as an editor.)
If you’re going to go through all the effort of writing a book, don’t you want to be confident that your title will sell it and not be a deterrent to sales? That would be like wrapping a Rolex watch in cheap newspaper.
To help you choose the best title you possibly can, I will be teaching a 5-module TeleCourse on “Choosing Your Best-Selling Title,” starting the first week of October.
There is an early-bird special that will save you lots of money, PLUS if you’re one of the first 7 people to sign up (and that number is going down rapidly), you will ALSO get my “Jump Start Your Book Tool Kit“–manual,workbook, plus two audios (one on “How to Write Irresistible Queries and Book Proposals,” one on “How to Start an Information from Scratch”). As part of the Tool Kit, you also receive 20 minutes of coaching from me in which we determine your best publishing path, based on your answers to the 12 questions in the Jump Start Your Book Manual. Read More→
Join my teleseminar tonight on “Choosing a Great Title”?
Posted by: | CommentsI hope you will join me on my teleseminar tonight as I answer questions submitted, both before and during the call (as there’s time) about how to choose a best-selling title.
If you want to ask a question ahead of time, you can still do so. Asking now gives you more of a chance I’ll answer it tonight, since I do like to prepare good answers ahead of time.
You may also ask a question during the teleseminar if you are near a computer and can listen to the webcast. Read More→
