Archive for publishing tips
It’s a New Era in Publishing–Perhaps the Best Era
Posted by: | CommentsI recently conducted a Virtual Book Tour for a first-time author. She did it from her bedroom, in her pajamas for all I know.
There were at least 250 people signed up, and around 50 on the call. That may not seem like much, but actually it’s very good, considering the size of her list and the fact that most physical, in-store book signings don’t get nearly that many people. Many more people will listen to the replay–and pass on the word to friends.
Now that the VBT is finished, the author has a tool which she can use to market her book, find and develop her audience, and build a list of people who are interested in her message. In fact, I’ve identified 26 ways one can use a teleseminar Virtual Book Tour to build a list of loyal followers who will buy the book, tell other people about it, and come back to the author for more of the message. (Provided the author use the VBT in the ways I suggest.)
Not incidentally, this author got a call from a major magazine and did an interview, which appeared in the magazine. VBTs are great for generating interest from the media.
More recently, I conducted another Virtual Book Tour with another first-time author. There were 500 people on that call; nearly 2500 signed up. We sold a lot of books, and continue to sell them.
Contrast this with Read More→
If an Agent Wants Your Self-Published Book, Is That a Good Thing?
Posted by: | CommentsIt would seem almost a dream come true: You publish with a good ‘publishing services” (self-publishing or print on demand) company. They produce a beautiful book. You give it a great launch and it gets on the bestseller list.
The success attracts a top-notch literary agent.
Now the big question is: Should you go with the agent, who may be promising you a huge contract with a Big Six publisher?
Surprisingly, the answer is NOT a no-brainer.
It may not be in your best interest as an author to let the agent take your book and shop it around.
Why not?
Here are the considerations from someone who’s been in publishing for a long time and has seen all sorts of things happen (few people will tell you what you’re about to learn). Read more
Find Your Best Publishing Path
Posted by: | CommentsAs I was thinking through the most valuable things I could give you as “your book publishing coach,” what hit me was that the most important thing you need to know is which of the three publishing paths is right for you.
What, you don’t know what the three publishing paths even are?
Don’t feel bad, few do. Until recently, there weren’t really more than one publishing path.
But as you know if you’ve been reading me at all, things in publishing have changed tremendously.
Now there are three pretty distinct paths of publishing, and if you don’t know what they are and which one you’re on, Read More→
Publisher Reveals What Makes a Book Successful
Posted by: | CommentsMichael Hyatt, CEO of Thomas Nelson Publishers, said too many books are being published (300,000 last year, around 700 by his company) and that we don’t need more books, we need better books. He says that they are able to predict fairly accurately which books will make it and which will not. In fact, they’ve been 95% accurate about which titles will do well.
So what makes an author successful? “[Successful books] are typically written by Read More→
