Archive for News
“The Best Investment I Ever Made As An Author …”
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As you may know, I’ve done several Virtual Book Tours, some of them with bestselling authors such as Dinesh D’Souza and George Barna. (Publishers paid me handsomely to do them, too.)
I also did one for my own book, Abundant Gifts, and sold 124 books in one week.
I learned how to do Virtual Book Tours from Alex Mandossian, who invented them.
It was the best investment I’ve ever made in myself as an author.
Please read my story now, and see how you can get the equivalent of a $40,000 education for less than 4% of that.
I put together more than $700 in bonuses of my own, to complement the excellent training you’ll get from Alex Mandossian.
The education, contacts, coaching, and resources available through this course are unparalleled, especially for what you invest. It’s one of the best things I ever invested in. Check out the video on this page to get a
taste of the training I’m talking about.
New Magazines Still Emerging
Posted by: | CommentsThere are still some new magazines starting up, believe it or not. Take a look.
(Thanks to Bill Soller, Publicity Guru, for this link. He’s an interesting guy to follow on Twitter, by the way. If you haven’t gotten my free report on Mastering Twitter in 10 Minutes or Less, do so now–and follow me and Bill!)
Two things I notice about these, summed up in two words: partnership and specialization. Reminds me of the guest article by Jimmy D. Brown….
What do you observe? Post your comments, please.
Must Authors Become Entrepreneurs?
Posted by: | CommentsTwo very thought-provoking articles I’d like you to read.
First, Alex Mandossian’s blog post on “A Brief History Of The Entrepreneurial Revolution.” It keys off of some words President Barack Obama declared in his February 24th State of the Union Address: “The future of our economy relies on the imagination of our Entrepreneurs.”
I found the post very interesting.
After you read what Alex says, go read “Why You Have to be An Entrepreneurial Author” by David Hancock.
Then tell me what you think. Do authors need to be entrepreneurs in the New Era of Publishing?
Replay Ready for “Wild Things: The Art of Nurturing Boys” Virtual Book Tour
Posted by: | CommentsDid you know that the older a boy gets, the more he needs from those who love him?
If you have a boy in your life (son, grandson, nephew, student, someone you’re mentoring), find out why boys are the way they are and how you can come alongside them at any age to help them navigate the choppy waters of the journey to manhood.
Listen to the replay of the Virtual Book Tour with authors Stephen James and David Thomas as they answered questions submitted at www.answersforparentingboys.com. (You can also submit your question; authors will be answering them on their blog.) Find out:
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why it’s so hard for boys to “sit still and pay attention”–and how to help them learn anyway
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what the 5 stages of a boy’s development and what they need in each stage
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how do we deal with a boy’s emotions (anger, crying, etc.)?
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how do you get a boy to obey?
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what does a boy need most from his mom? his dad?
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what is THE most important thing to remember when nurturing a boy?
And much more! Listen and learn how to better nurture the boy in your life.
Reminder: Virtual Book Tour on Parenting “Wild Things” (Boys!)
Posted by: | CommentsPlease join me and my guests, Stephen James and David Thomas, authors of the new book, Wild Things: The Art of Nurturing Boys on tonight’s Virtual Book Tour at 5 pm Pacific/6 Mountain/7 Central/8 Eastern.
We will be answering questions submitted at http://www.answersforparentingboys.com. (You can go there even after the VBT to ask a question and listen to the replay. Authors will periodically be answering questions on their blog at http://www.stephenanddavid.com.)
This book is meaty! I have an 18-year-old son myself, and when I started the book, I thought, “Oh, it’s not going to help me, my son is too old.”
Wrong!
One of the key things they say that caught my attention is that, “The older a boy gets, the more he needs from his caregivers.” They flesh that out in very practical ways.
And you know what? I’ve taken taken some of their advice, and it has improved my relationship with my son already.
(You’ll have to tune in to find out the best thing a mom can do to relate to her son … and why I’m still trying to screw up my courage to do this!)
Again, join me by clicking this link at the appointed time. You’ll get to a page with the call-in information and the webcast.
“Worst Publishing Environment”–or Best?
Posted by: | CommentsI just received an email from the publisher of my book, Abundant Gifts (New Hope), which included a a press release from Publisher’s Weekly “about the issues that are sending all publishers back to the drawing board.”
It was entitled, “Worse Publishing Environment May Be On the Way” which summarized an address given by Simon & Schuster president and CEO Carolyn Reidy.
It was pretty gloomy, as the title suggests. Reidy spoke of critical issues facing publishers, including: “significant decrease in retail traffic, less consumer purchasing, a gloomy economic forecast, declining backlist sales, brand name authors continuing to sell but ‘everything else is far off normal levels,’ and retail partners who demand more favorable terms and concessions ‘as if we are the answer to their problems,’” Reidy said. (That would tick me off, too. In my opinion, publishers already give retailers way too much–like complete return privileges. Don’t get me started!)
Other pre-existing problems Reidy enumerated include retailers competing with publishers, low barriers to self-publishing, and “the economics of digital publishing that appear to bring in less revenue.”
This latter puzzles me. I’m not sure what kind of digital publishing she means. Because my experience has been, digital publishing offers more profit margin–by far–than print books. A course taught via teleseminar with perhaps a print Study Guide–all deliverable via instant download, to be listened to when the consumer wants–can fetch a much heftier price than the typical $14.95-24.95 of a print book. And it costs almost nothing to deliver (compared to printing and distributing a printed book).
Yes, publishing is an industry in trouble, but as Reidy points out, it’s been that way for a long time: “Ever since I have been in the publishing business it has been considered an industry in trouble … you could reliably mark your calendar that every few years the mainstream media would run a big thumb-sucking article signaling the end of our days.” Reidy said publishers have met challenges in the past by “adapting to new realities, changing business practices and putting forth their best publishing efforts.”
Reidy told PW that “now we have the chance to actually find the reader where they are spending their time-in front of a screen-and cement a relationship with them through e-mail newsletters, viral marketing, mobile delivery and other tools.” Yes, yes, and yes!
Publishing as we knew it may be dying … but if you look at it as simply a way of getting information out to people who want it, publishing will never die.
In fact, looked at this way, now may be the BEST time to publish and be an author.
You just may have to redefine what “publishing” and “being an author” mean. If publishing means only printing and distributing books … well, that may be in big trouble. But if publishing means “getting information out to people who want it, in the ways they want to consume it, so that a profit can be made”–well, then the possibilities abound!
And if “being an author” means “being enough of an authority that you can garner a following, and serving your followers well by providing truly valuable content that they can consume when and how and where they desire … then this truly is the best time to be an author.
The old publishing model is broken. But so what? As Reidy said, we can adapt to new realities, change business practices and put forth our best efforts, and we can reinvent what publishing means.
I call it the New Era of Publishing. And I for one am nothing but excited about what can come of it … because I’m experiencing firsthand the many things that are working.
More on that later. For now, your comments? Oh, and if you have a question–ask it here. I’m going to address them in my teleseminar on Tuesday night.




