Archive for Marketing Your Book
Why We Need Other People To Help Us Hone Our Message
Posted by: | CommentsWell, I’m back from the Alex Mandossian “Teleseminar Secrets Reunion” plus some wonderful, but all-too-short, R&R with a friend/client. (We stayed one night at the Calistoga Hot Springs Spa, where we soaked in the pool for hours and I had an amazing experience in a mud bath. No kidding. Then I came home to 15-degree temps this a.m….)
Anyway, one thing real quick I wanted to share.
One of the things we did at the Reunion was, of course, network. We got to tell people what we do, why we’re there, and who our ideal prospect is.
Now, I’ve had a lot of time to hone my message about that.
But you know what? After I gave my little speech (“I help authors and other experts be well-heard and well-paid for what they know and love to do,”) Gail Doby said, “Oh–you help authors create their tribe!”
What do you think? “I help authors create their tribe.” (Comments, please!)
(Thank you, Gail, who is an interior designer at http://www.renaissancedesign.com.)
At least, helping authors create their tribes is part of my “story.”
In fact, very soon you’ll be hearing much more about all that.
For now, I want to leave you with the idea that you will hone your brand by interacting with others. (And remember, your brand is YOU, you are the message, your book is just one piece of it.)
That’s why I suggest you talk about your book, especially your book’s title, before you write it. Enough anyway to get feedback.
In fact, in my Special Report, “How to Choose Your Best-selling Title,” I give you specific ways to get the kind of feedback I’m talking about.
Other people will help you sharpen your message so that it sings and communicates not just what you want to say, but what they want to know.
More later. For now … find a few someone’s and try out your “elevator speech” about you and your message, and see how sharp you can make it.
How to Get Readers to Actually Read Your Book: Case Study of a Bookinar
Posted by: | Comments
Noah St. John’s new book, The Secret Code of Success, just came out, and he’s doing some innovative things to promote his message that are worth studying.
(By the way, he got a six-figure advance for the book from a major publisher, no doubt on the strength of the content, the platform he’d already built, and his marketing plan.)
Noah is currently doing a “bookinar” in which, over the course of 4 or 5 modules, he is being interviewed by Alex Mandossian about the content of the book. The book is your “ticket” to attend the webinar, which makes sense, since the book is the curriculum. On the bookinar Noah explains the book, and gives exercises that will enable you to get the most out of the content.
It’s a lot like a Virtual Book Tour, but it goes a step beyond by becoming an interactive course, based on the book.
Brilliant. This is “New Era Publishing” strategy at its best. Noah is providing a way for readers to Read More→
Great Case Study on Using a Twitter Contest with a Virtual Book Tour
Posted by: | CommentsPhil Johncock tells how to use Twitter contests to enhance a Virtual Book Tour. He gives step-by-step instructions, shows exactly what to do, using two events that just happened this past week.
Check it out. What ideas does this spark for you?
Teleseminars Increased My Income 63 Percent …
Posted by: | CommentsI just met with my accountant, who reported that in the past two and a half months, teleseminars accounted for 59 percent of my total revenue for that period. Also, my income rose 62.5 percent in this same period, just from teleseminars.
And we’re in an economic slump.
Clearly, teleseminars have added to my bottom line.
I believe they can do the same to yours, too.
But you have to know what you’re doing.
I learned from Alex Mandossian, premier trainer who has done more with teleseminars than anyone else.
And I encourage you to, at the very least, attend his Teleseminar Secrets Preview call on December 4.
I got you a VIP discount of $79, so the call is only $20. (Use code AM3964.) http://www.teleseminarsecretspreview.com
Of course, I also believe his full course may well be the best investment you can make this year.
It was for me, last year.
It made a real difference for me, as you can see.
And I will attend again this year.
You know why? (Besides the fact that alumni can attend again and again, forever.)
It’s because of the coaching you get from Alex, in the QA time after the teaching time.
And because I got the results I did, only using a fraction of what I learned.
What will happen, I wonder, if I implement even more of his excellent strategies?
What will happen, I wonder, if YOU avail yourself of his training?
By the way, teleseminars are ideal for authors. I mention why, here.
I also have some bonuses for you when you sign up. I can’t urge you strongly enough to at least sign up for the Preview Call.
If, that is, you know you will do something with it. Even doing a few things, as I’ve done, can make a big difference!
Bob Bly’s Amazon Campaign Analyzed
Posted by: | CommentsI sent an email out to many of my subscribers about Bob Bly’s amazon campaign he ran today (Friday). I don’t know how many people he mailed out to–but it looked like a successful campaign.
As I write this, half an hour before it ended (depending on what time zone “midnight” referred to), the sales rank was:
-
#9 in Books overall, and #1 in the following categories:
-
#1 in Books > Health, Mind & Body > Psychology & Counseling > Applied Psychology
-
#1 in Books > Business & Investing > Skills > Running Meetings & Presentations
Not bad at all!
Who knows how many books were actually sold, but I guess it goes to show that the amazon campaign is still effective. I was one of the people who contributed a bonus, and I added many new subscribers to my community, so it was a win for me as well.
Now he can legitimately call his book a bestseller. Bob’s books are great, and the bonuses offered are genuinely helpful and related to the book’s topic–so that’s another key.
One thing that surprised me was that the web page itself was so stark. Didn’t mention the bonuses–only the email did. That surprised me a bit. Just goes to show, I guess, that you can approach it in a number of ways.
Developing Relationships with Readers–An Excellent Example
Posted by: | Comments
It was a book I had bought but … not THE book I had bought.
The note that came with it explains all. It was from Seth Godin.
Hey …
Here’s a gift.
No strings attached.
I want to thank you for believing in the Triiibe, for signing up sight unseen, for buying a book you hadn’t read yet, hadn’t heard about yet, hadn’t browsed yet.
You went first, took the lead, took a (small) chance with your money and a big chance with your time.
Thanks.
Here’s an advance copy of Tribes. An early copy, for you, before anyone else gets one. Please read a it and Read More→
If you’re on information overload…
wanting to learn how to successfully market your book and/or other information online …
confused and suspicious of all the so-called gurus out there and wondreing whom to trust …
read on for one of the HANDFUL of people and courses I can recommend without reservation.
What You Really Need is
Do More than Sell Your Book–Get People into Your Tribe
Posted by: | CommentsAmazing innovator Seth Godin has come up with yet another amazing twist on selling books: Get people to join your “tribe.”
A tribe, according to Godin, is “a group of people aligned around an idea, connected to a leader and to each other.”
Creating tribes is a natural for an author. It’s about more than selling books. It’s about creating community. What you want is for people to “come into your world,” to connect to you and each other around the ideas in your book.
Michael Masterson, of Early to Rise, is doing something a bit different but similar with Read More→
