Archive for the ‘Marketing Your Book’ Category

Teleseminars Increased My Income 63 Percent …

Thursday, November 20th, 2008

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I just met with my accountant, who reported that in the past two and a half months, teleseminars accounted for 59 percent of my total revenue for that period. Also, my income rose 62.5 percent in this same period, just from teleseminars.

And we’re in an economic slump.

Clearly, teleseminars have added to my bottom line.

I believe they can do the same to yours, too.

But you have to know what you’re doing.

I learned from Alex Mandossian, premier trainer who has done more with teleseminars than anyone else.

And I encourage you to, at the very least, attend his Teleseminar Secrets Preview call on December 4.

I got you a VIP discount of $79, so the call is only $20. (Use code AM3964.) http://www.teleseminarsecretspreview.com

Of course, I also believe his full course may well be the best investment you can make this year.

It was for me, last year.

It made a real difference for me, as you can see.

And I will attend again this year.

You know why? (Besides the fact that alumni can attend again and again, forever.)

It’s because of the coaching you get from Alex, in the QA time after the teaching time.

And because I got the results I did, only using a fraction of what I learned.

What will happen, I wonder, if I implement even more of his excellent strategies?

What will happen, I wonder, if YOU avail yourself of his training?

By the way, teleseminars are ideal for authors. I mention why, here.

I also have some bonuses for you when you sign up. I can’t urge you strongly enough to at least sign up for the Preview Call.

If, that is, you know you will do something with it. Even doing a few things, as I’ve done, can make a big difference!

Bob Bly’s Amazon Campaign Analyzed

Saturday, October 18th, 2008

I sent an email out to many of my subscribers about Bob Bly’s amazon campaign he ran today (Friday). I don’t know how many people he mailed out to–but it looked like a successful campaign.

As I write this, half an hour before it ended (depending on what time zone “midnight” referred to), the sales rank was:

  • #9 in Books overall, and #1 in the following categories:
  • #1 in Books > Health, Mind & Body > Psychology & Counseling > Applied Psychology
  • #1 in Books > Business & Investing > Skills > Running Meetings & Presentations

Not bad at all!

Who knows how many books were actually sold, but I guess it goes to show that the amazon campaign is still effective. I was one of the people who contributed a bonus, and I added many new subscribers to my community, so it was a win for me as well.

Now he can legitimately call his book a bestseller. Bob’s books are great, and the bonuses offered are genuinely helpful and related to the book’s topic–so that’s another key.

One thing that surprised me was that the web page itself was so stark. Didn’t mention the bonuses–only the email did. That surprised me a bit. Just goes to show, I guess, that you can approach it in a number of ways.

Developing Relationships with Readers–An Excellent Example

Saturday, October 4th, 2008

Tribes by Seth GodinI received a wonderful surprise in the mail today: a book.

It was a book I had bought but … not THE book I had bought.

The note that came with it explains all. It was from Seth Godin.

Hey …

Here’s a gift.

No strings attached.

I want to thank you for believing in the Triiibe, for signing up sight unseen, for buying a book you hadn’t read yet, hadn’t heard about yet, hadn’t browsed yet.

You went first, took the lead, took a (small) chance with your money and a big chance with your time.

Thanks.

Here’s an advance copy of Tribes.  An early copy, for you, before anyone else gets one. Please read a it and (more…)

If You’re Overwhelmed and Overloaded by Information about Internet Marketing, Here’s an Answer …

Tuesday, August 5th, 2008

If you’re on information overload

wanting to learn how to successfully market your book and/or other information online

confused and suspicious of all the so-called gurus out there and wondreing whom to trust …

read on for one of the HANDFUL of people and courses I can recommend without reservation.

What You Really Need is

(more…)

Do More than Sell Your Book–Get People into Your Tribe

Thursday, July 31st, 2008

Amazing innovator Seth Godin has come up with yet another amazing twist on selling books: Get people to join your “tribe.”

A tribe, according to Godin, is “a group of people aligned around an idea, connected to a leader and to each other.”

Creating tribes is a natural for an author. It’s about more than selling books. It’s about creating community. What you want is for people to “come into your world,” to connect to you and each other around the ideas in your book.

Michael Masterson, of Early to Rise, is doing something a bit different but similar with (more…)

Marketing Your Message by Building Relationships with Readers

Thursday, July 17th, 2008

I have a brand-new article for you AND Recommended Resource of the Week.

Both are marketing tips, and the resource is time-sensitive.

First, read the article, please. It’s called “Building Relationships of Gold with Readers” and it’s about “How to Market Your Book through
Articles and Relationships.”

The resource is related: Jeff Herring’s “List-Building Gold” course. I give 5 reasons why I recommend Jeff and this course, here.

Jeff is doing a preview teleseminar tomorrow night, so if this interests you, sign up here:

I think you’ll learn something from tomorrow night’s call, even if you don’t sign up for the course.

Free Videos on Driving Targeted Traffic to Your Web Site

Saturday, July 12th, 2008

You’ve heard me quote often from publishing industry expert Michael Cader: “The Internet was designed for us [publishers and authors]. We couldn’t have made something any better, and I think precious few publishers have taken aggressive advantage of all the ways in which a good Internet strategy can spread the world about their products, bring them closer to their customers, and help them drive sales. Every publisher [I would add, author] should be thinking of their digital strategy as really beginning with the Internet, and branching out from there.”

Okay, so we know that we authors could probably be doing better with this amazing tool called the Internet. But where does an author or would-be author start? (more…)

The Quickest, Easiest Way to Write Your Book–and Make Money as You Go

Wednesday, July 2nd, 2008

One of the best ways to “monetize” your knowledge is to create a membership site, and I wrote an article about how to do that, which you can read here.

In the article, I quote Jimmy D. Brown and why, from his experience, typical membership sites don’t work. Jimmy has a unique model for membership sites called “fixed term membership sites.”

His model makes sense to me. I think will work for A LOT of people who either have a nonfiction, how-to book (it would be very easy to “chop up” your content into chunks, which become lessons) or who want to write such a book.

(Jimmy doesn’t talk about using this model to actually WRITE A BOOK, but I say, when you’re done with your FTM, why not also turn it into a print book? My added twist. And if you want to go that route, I’ll show you how!)

The cool thing about Jimmy’s approach is, it will work for you even if you don’t yet have a book idea, because the very first lesson includes a Bonus that gives you 20 ideas for starting a membership site.

I am now on Lesson 22 of Jimmy’s Membernaire program, so I have seen a lot of this program. (Yes, you WILL be hearing from me about my new Fixed Term Membership sites. I have two programs coming up–one for writing a book, the other on marketing.)

I have taken a number of other courses from Jimmy D. Brown as well, and here’s what I like about him.

1. He has a knack for making things simple. Einstein said, “Everything should be made as simple as possible, but not simpler.” I think Jimmy hits this balance.

2. He makes so many things simple: coming up with ideas, writing, creating a web site, writing a sales letter. Everything you need to start your membership site in 48 hours, as he promises, is made crystal clear.

3. He fulfills his promises and doesn’t rely on hype. For instance, he really does show you exactly how to set up a membership site in 48 hours. Two 8-hour days is all it takes.

4. He teaches step by step. Again, very clear, exactly what to do each step of the way. He also gives assignments to keep you on track. And, if you really need more help, you can get his personal coaching at any time.

5. I learn at least as much from HOW Jimmmy does things as from WHAT he says. (Come to think of it, I learned that from him!)

THE BEST PART:

Jimmy always gives lots of examples and ideas. Again, it goes with being a good teacher.

In fact, as mentioned, right from the start in Lesson 1 of Membernaire you get a Bonus lesson of 20 Membership Site Ideas. So even if you don’t have an idea yet, this list will get your creative juices going!

It’s worth $27, I think, to at least get the first month of lessons and see what you think. With those lessons you’ll have everything you need to start your Fixed Term Membership site in 48 hours.

In fact, by the end of that month, if you keep up with the lessons, you’ll have your membership site up and going and bringing in revenue.

You know I am very picky about whom and what I promote. Jimmy D. Brown is one person I recommend without reservation, and I think this particular program is terrific.

You can always cancel if you don’t agree that Jimmy’s course will get you going on a very profitable venture. Check it out. I think you’ll be blown away.

Note: As of early this morning, there were only 94 openings left to the Membernaire program. I know it sold out fast 6 months ago, when he first opened it up. So I wouldn’t wait, if I were you.

One month or even one week from now, you could have your own FTM going! Remember, even if you don’t have a book now, or even a concrete idea, Lesson 1’s Bonus will give you 20 ideas from which to choose.

Yet Another (Very Profitable) Way to Deliver Your Content (Message)

Tuesday, July 1st, 2008

Here’s a pop quiz for you:

How many ways can you think of to make your content (message) available to others?

(If you know the brainstorming technique I taught a few weeks ago, you can pull out a piece of paper and “cluster” your answers now. If you don’t know what I’m talking about, check out the Writing Secrets Revealed class to find out.)

Well, I wonder if you’ve thought of the one I cover in this week’s article.

It looks to be one of the easiest, and profitable, ways I’ve come across.

You’ll be hearing–and seeing–more about this very soon, because I plan to do this myself.

How to Become 10 Times More Successful as an Author than You Ever Dreamed Possible …

Friday, June 20th, 2008

With 175,000 books published every year, it’s VERY hard to succeed as an author nowadays unless you take a different approach.

There’s a program taught by Steve Harrison that takes that different approach. He has the track record to prove his approach works (check it out here).

In fact, a friend of a friend of mine went to one of Steve Harrison’s Publicity Summits (at my recommendation), and she thanked me profusely–said it absolutely changed her life. I know Steve Harrison has helped LOTS of well-known authors become very successful.

So … if you are interested in getting some training from someone who has an impressive track record for creating successful authors, consider Steve Harrison’s Million Dollar Crash Course & Publicity Program, being held July 15-17th in Philadelphia. (He has a way for you to get the value of the course even if you can’t travel there on those dates.)

Steve’s program will show you how to earn a very good living, sell more books and profoundly influence other people’s lives for the better. He’s only opening this to 50 people, and I know he has a huge list of people hearing about this, so if you’re interested, please check it out now.