Archive for Marketing Your Book
Seth Godin’s New Publishing Model
Posted by: | CommentsI just downloaded a free ebook onto my Kindle, because Seth Godin is recommending it: Do the Work. I recommend you read it, because everything Steven Pressfield says is relevant to anyone who wants to be an author.
I also recommend it because to get the free ebook, you need to subscribe to Seth’s blog, The Domino Project, where you’ll find information on this new publishing approach is and how it works.
His stated goals:
- To reinvent the way books are created when the middleman is made less important.
- To reinvent the way books are purchased when the tribe is known and embraced.
- To reinvent the way books are read when the alternatives are so much easier to find.
- To find and leverage great ideas and great authors, bringing them to readers who need them.
Read the rest of his article to understand why he believes change must happen in publishing, and how he plans to fix the problems.
Will Seth Godin change the face of publishing? Look at his partners so far: Amazon for distribution, sponsors like GE for his marketing. Look at his model: partnering, spreading ideas, reaching his audience, solving problems.
What do you think?
It’s a New Era in Publishing–Perhaps the Best Era
Posted by: | CommentsI recently conducted a Virtual Book Tour for a first-time author. She did it from her bedroom, in her pajamas for all I know.
There were at least 250 people signed up, and around 50 on the call. That may not seem like much, but actually it’s very good, considering the size of her list and the fact that most physical, in-store book signings don’t get nearly that many people. Many more people will listen to the replay–and pass on the word to friends.
Now that the VBT is finished, the author has a tool which she can use to market her book, find and develop her audience, and build a list of people who are interested in her message. In fact, I’ve identified 26 ways one can use a teleseminar Virtual Book Tour to build a list of loyal followers who will buy the book, tell other people about it, and come back to the author for more of the message. (Provided the author use the VBT in the ways I suggest.)
Not incidentally, this author got a call from a major magazine and did an interview, which appeared in the magazine. VBTs are great for generating interest from the media.
More recently, I conducted another Virtual Book Tour with another first-time author. There were 500 people on that call; nearly 2500 signed up. We sold a lot of books, and continue to sell them.
Contrast this with Read More→
Three Things You Can Learn from Attending This Virtual Book Tour
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Dr. Alex Loyd, author of the bestselling The Healing Code
I would love for you to attend my Virtual Book Tour (live on October 28, 2010 or via replay) for two reasons.
One, to get a feel for how a Virtual Book Tour works, so you can perhaps think about whether something like this can work for your book. Experiencing it for yourself will help you know what your readers will experience, and hearing the author being interviewed can help you know how to present yourself and your book.
So it’s a “learn about book marketing” event, on one level.
I’d also like you to attend for the topic itself.
You’ve heard me talk about The Healing Code before, no doubt.
Maybe you’ve investigated it for yourself, or maybe you’re skeptical.
The subtitle promises a lot: “6 Minutes to Heal the Source of Any Health, Success, or Relationship Issue.”
So in this interview, I intend to ask Dr. Alex Loyd to answer skeptics’ questions.
Such as: Read More→
Do Interviews Sell Books?
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I just bought a book I can’t wait to read.
Why?
Because I heard a great interview by the author on the radio. I knew I had to get his book.
Alex Mandossian often said, “You don’t make money writing books, you make money explaining books.”
Test it for yourself.
Think about the last time you bought a book. Wasn’t it either because someone recommended it, or because you somehow heard the author talking about it and it seemed interesting to you?
Notice too the viral element. I’m telling you about it, and word is going out via my blog, emails, Twitter, Facebook. All because of one interview! (And no, I do not work for the publisher. They don’t know I’m doing this, but I would love a review copy, hint hint!)
Check out my past Virtual Book Tours and see if you’re not at least tempted to get one of the books. Just browse the left-hand column for an author or topic that interests you. I’ve got lots of topics to choose from, from leadership to parenting to health. www.virtualbooktourexpert.com
The book, by the way, is Richard Swenson’s In Search of Balance: Keys to a Stable Life
Why is a topic for another blog post….
Anatomy of a Great Book Launch
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June 3 was the official launch day for The Healing Code, a truly revolutionary book that I have had the privilege of helping to “birth.” (Find out why it’s the most important book I’ve ever worked on here.) I h ope you’ll both read this post to benefit from their example, AND get this wonderful book. Update: On June 3 it made it to #1 in 5 categories, including “General.”
I was very impressed with the way they are going about the launch, which you can view here. Please view it in your browser after reading this post, and you’ll have an example of what I consider to be a “book launch” with panache–something you can model for your own.
What I like about it is, first, it’s not full of hype. Even the clean look of the site adds to this feel. (The actual topic is incredible enough, it doesn’t need any more hype. This truly works–I’ve tested it for 3 years, my own testimonial can be viewed here, and I’ve seen it work wonders with many, many other people as well–including my 78-year-old mother.)
Second, they give you a couple of free videos whether you buy anything or not. Yes, they are building their mailing list, but with integrity. The videos add to the value of the book (and yes, the desire to get it) in an honest way. (The Dr. Bruce Lipton video is in 7 parts, at least 70 minutes long.)
Third, you get truly valuable bonuses: access to a teleconference series, “Secrets of Dynamic Living,” as well as other bonuses. Classy bonuses, related to the book’s topic, from people who truly know about The Healing Code and want to promote it. Not a bunch of no-value bonuses from everyone under the sun.
So check out the launch page, buy the book, enjoy the bonuses.
And if you want to read an excerpt, you can do that here. Note: If you missed out on the launch, you may still get the book and the bonuses, but only here (my special, which includes free shipping and bonuses of my own, as well as the ones offered on launch day).
Commenting on Blogs-The Right and Wrong Way to Do It
Posted by: Diane | Comments (6)One very good way to get people to visit your website is to comment on other people’s blogs.
However, there’s a right and a wrong way to do this.
Wrong way: Add a general comment that means nothing, just to get a link. Also bad: commenting on blogs that have nothing to do with your topic.
I regularly get comments such as this one, which just came in today: “wow i didn’t think of that! thanks for sharing your knowledge
” It was in response to the post, “”It’s a New Era in Publishing–Are You Ready?” but the commenter was from the Asia Pacific Network Information Centre and I knew it was just a ploy to get a link. (Or worse. Who can keep up with all the nefarious Web activity out there?)
Fortunately, with Wordpress you can moderate the comments. I called this Spam. He will never get my link!
Right way: Make an intelligent comment (or just a sincerely nice one) on a blog that speaks to the same audience you do. The blog owner will be more than happy to add your comment, and you may get someone visit your site. At the least, you’ll get a relevant link to your site, which will help in the search engine ranking.
If you like this post (or any other here), leave me a good comment, and I’ll be happy to help you get traffic!