Archive for Marketing Your Book
Do Interviews Sell Books?
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I just bought a book I can’t wait to read.
Why?
Because I heard a great interview by the author on the radio. I knew I had to get his book.
Alex Mandossian often said, “You don’t make money writing books, you make money explaining books.”
Test it for yourself.
Think about the last time you bought a book. Wasn’t it either because someone recommended it, or because you somehow heard the author talking about it and it seemed interesting to you?
Notice too the viral element. I’m telling you about it, and word is going out via my blog, emails, Twitter, Facebook. All because of one interview! (And no, I do not work for the publisher. They don’t know I’m doing this, but I would love a review copy, hint hint!)
Check out my past Virtual Book Tours and see if you’re not at least tempted to get one of the books. Just browse the left-hand column for an author or topic that interests you. I’ve got lots of topics to choose from, from leadership to parenting to health. www.virtualbooktourexpert.com
The book, by the way, is Richard Swenson’s In Search of Balance: Keys to a Stable Life
Why is a topic for another blog post….
Anatomy of a Great Book Launch
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June 3 was the official launch day for The Healing Code, a truly revolutionary book that I have had the privilege of helping to “birth.” (Find out why it’s the most important book I’ve ever worked on here.) I h ope you’ll both read this post to benefit from their example, AND get this wonderful book. Update: On June 3 it made it to #1 in 5 categories, including “General.”
I was very impressed with the way they are going about the launch, which you can view here. Please view it in your browser after reading this post, and you’ll have an example of what I consider to be a “book launch” with panache–something you can model for your own.
What I like about it is, first, it’s not full of hype. Even the clean look of the site adds to this feel. (The actual topic is incredible enough, it doesn’t need any more hype. This truly works–I’ve tested it for 3 years, my own testimonial can be viewed here, and I’ve seen it work wonders with many, many other people as well–including my 78-year-old mother.)
Second, they give you a couple of free videos whether you buy anything or not. Yes, they are building their mailing list, but with integrity. The videos add to the value of the book (and yes, the desire to get it) in an honest way. (The Dr. Bruce Lipton video is in 7 parts, at least 70 minutes long.)
Third, you get truly valuable bonuses: access to a teleconference series, “Secrets of Dynamic Living,” as well as other bonuses. Classy bonuses, related to the book’s topic, from people who truly know about The Healing Code and want to promote it. Not a bunch of no-value bonuses from everyone under the sun.
So check out the launch page, buy the book, enjoy the bonuses.
And if you want to read an excerpt, you can do that here. Note: If you missed out on the launch, you may still get the book and the bonuses, but only here (my special, which includes free shipping and bonuses of my own, as well as the ones offered on launch day).
Novel Idea for Selling a Novel Online
Posted by: | CommentsIn my Publishing Coach Weekly teleseminar yesterday, one of the questions I answered was about getting exposure for a science fiction novel.
Just today I came across an article about using a blog to sell a novel. And I thought the idea was “novel” and worth passing on as an example of a “new era publishing” strategy. (However, I must say, the editor in me wanted to take a red pencil to the author’s writing! I see more and more of this sloppy writing online. Sigh.)
I’d love to hear back from anyone who tries this or a similar “new era publishing” strategy. Comments please!
What You’ll Learn on the Virtual Book Tour Preview Call
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Although the Virtual Book Tour Preview Call is past, you can still listen to the replay. It was almost 3 hours long, so you’ll get lots of great training!
Here’s some of what you’ll learn if you sign up and listen to the replay:
- the three-step ATS formula that will revolutionize how you approach book marketing
- the secret of _________ that will make all the difference in whether you will be a “well-paid” author or a “broke” author
- what a “bookinar” is and how it can work for you
- case studies of various ways you can use Virtual Book/Product Tours
- how Virtual Book Tour Secrets will help you avoid costly mistakes
- and much more! (Alex is legendary for “over delivering.”)
I got you a $79 discount, remember. And with the Preview Call, you also get a copy of my Special Report, “How to Choose Your Bestselling Title.” That’s a $14.95 value, so you’re really getting $113.95 worth of training for only $20. Such a deal!
(Note: This was a Preview Call for the Virtual Book Tour Secrets course, and the deadline is past to sign up for that. However, for more information about how Virtual Book Tours work, and for help with yours, you can visit www.virtualbooktourexpert.com.)
Why Virtual Book Tours Often Work Better for Lesser-Known Authors
Posted by: | CommentsThis week’s Publishing Coach Weekly teleseminar comes a little early, and it’s a recording, so you can listen to it whenever you want.
(But I really want you to listen to it before tomorrow night, and I’ll explain why.)
I know I’ve been talking about Virtual Book Tours a lot this week, because I think it’s just such a great way to promote a book.
Last year, I did an interview with Alex Mandossian about Virtual Book Tours, and I would like you to listen to that asap.
In the interview, Alex said that often the lesser-known authors sold more books with a VBT than more well-known authors. Find out why.
On that call, I grilled Alex about how VBTs work, how and why they were invented and …
Listen in, and remember that the VBT Preview call is tomorrow night–Thursday, July 2. I got you a special discount, and there’s another special gift for you just for signing up for that Preview call (which is a training unto itself, I promise).
Note that when you sign up for the course, you will receive special additional bonuses from me that will ensure you WILL make the most of your VBT.
“The Best Investment I Ever Made As An Author …”
Posted by: | CommentsAs you may know, I’ve done several Virtual Book Tours, some of them with bestselling authors such as Dinesh D’Souza and George Barna. (Publishers paid me handsomely to do them, too.)
I also did one for my own book, Abundant Gifts, and sold 124 books in one week.
I learned how to do Virtual Book Tours from Alex Mandossian, who invented them.
It was the best investment I’ve ever made in myself as an author.
Please read my story now, and see how you can get the equivalent of a $40,000 education for less than 4% of that.
I put together more than $700 in bonuses of my own, to complement the excellent training you’ll get from Alex Mandossian.
The education, contacts, coaching, and resources available through this course are unparalleled, especially for what you invest. It’s one of the best things I ever invested in. Check out the video on this page to get a
taste of the training I’m talking about.
Blogging and Authors: 9 Good Reasons to Start a Blog (and How to Keep It Secure)
Posted by: | CommentsI have two new exciting Publishing Coach Weekly things for you.
ITEM #1: New article on “9 Reasons to Start a Blog.”
If you have a blog already, this article will help you think through whether you’re using it optimally. (It did that for me even!)
If you don’t have a blog, I tell you why and how to start in 5 minutes or so: http://www.publishingcoachweekly.com/Start-a-Blog-9-Good-Reasons.html.
ITEM #2: For this week’s Publishing Coach Weekly teleseminar, my guest will be Cathy Perkins, “the WordPress Wizard.”
I have to be frank: One of the drawbacks to having a blog is that it can be hacked into.
Cathy will talk about how to prevent that so that blogging can be as joyous and hassle-free as possible.
(Cathy’s the one who helped me when my blogs were hacked twice, and she’s about to start a short course on blog security.)
You can ask any blogging question you have, especially as it pertains to security, either now or on the call. Ask a question and/or get call-in details here.
Commenting on Blogs-The Right and Wrong Way to Do It
Posted by: Diane | Comments (5)One very good way to get people to visit your website is to comment on other people’s blogs.
However, there’s a right and a wrong way to do this.
Wrong way: Add a general comment that means nothing, just to get a link. Also bad: commenting on blogs that have nothing to do with your topic.
I regularly get comments such as this one, which just came in today: “wow i didn’t think of that! thanks for sharing your knowledge
” It was in response to the post, “”It’s a New Era in Publishing–Are You Ready?” but the commenter was from the Asia Pacific Network Information Centre and I knew it was just a ploy to get a link. (Or worse. Who can keep up with all the nefarious Web activity out there?)
Fortunately, with Wordpress you can moderate the comments. I called this Spam. He will never get my link!
Right way: Make an intelligent comment (or just a sincerely nice one) on a blog that speaks to the same audience you do. The blog owner will be more than happy to add your comment, and you may get someone visit your site. At the least, you’ll get a relevant link to your site, which will help in the search engine ranking.
If you like this post (or any other here), leave me a good comment, and I’ll be happy to help you get traffic!