In my Publishing Coach Weekly teleseminar yesterday, one of the questions I answered was about getting exposure for a science fiction novel.

Just today I came across an article about using a blog to sell a novel. And I thought the idea was “novel” and worth passing on as an example of a “new era publishing” strategy. (However, I must say, the editor in me wanted to take a red pencil to the author’s writing! I see more and more of this sloppy writing online. Sigh.)

I’d love to hear back from anyone who tries this or a similar “new era publishing” strategy. Comments please!

I have two new exciting Publishing Coach Weekly things for you.

ITEM #1: New article on “9 Reasons to Start a Blog.”

If you have a blog already, this article will help you think through whether you’re using it optimally. (It did that for me even!)

If you don’t have a blog, I tell you why and how to start in 5 minutes or so: http://www.publishingcoachweekly.com/Start-a-Blog-9-Good-Reasons.html.

ITEM #2: For this week’s Publishing Coach Weekly teleseminar, my guest will be Cathy Perkins, “the WordPress Wizard.”

I have to be frank: One of the drawbacks to having a blog is that it can be hacked into.

Cathy will talk about how to prevent that so that blogging can be as joyous and hassle-free as possible.

(Cathy’s the one who helped me when my blogs were hacked twice, and she’s about to start a short course on blog security.)

You can ask any blogging question you have, especially as it pertains to security, either now or on the call. Ask a question and/or get call-in details here.

You know how it’s so NOISY out there? If you’re like me, you feel you’re constantly fending off advertising.

You can’t switch on any kind of media, surf the Web, go to the grocery store, or drive your car from one place to another without being bombarded with messages.

The trouble is, you as an author or business person–someone with a message–also need to get YOUR message across, don’t you?

So how do you get YOUR message across in a world that is absolutely saturated with messages?

How do you make sure YOU’RE HEARD above the din?

I believe there is a very effective way to get people to listen and even buy what you have to offer. But it means embracing a new approach.

You’ll find out what that is in the article, “Cutting Through the Noise So You Can Be ‘Well Heard.”

But this week, I have even MORE for you than the article.

My second offering is

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Marketing a book (or information product) on the Internet is mostly about knowing how to do certain things.

You may recall I interviewed Russell on April 16 about how to create an Internet brand and develop your audience. (You can listen here if you did
not yet get a chance.)

In that interview Russell revealed how to build an Internet brand for your message. Like a “secret sauce” that may characterize a restaurant’s specialty and thus set it apart from all other restaurants, getting clear about your “Internet brand” and communicating it will set your message apart and attract people who resonate with your message.

In our class Russell, another business coach named Bonnie Dubrow, and I will show you how to create your own “secret sauce,” but also, something else that’s very special.

Please go here for the details: http://www.developyouraudience.com.

I have benefited personally from Russell Cox’s input, and I think you will too. And of course, you’ll also get my own input as I show you how I
myself am putting into practice what Russell is teaching.

There’s a special discount that expires at noon on Tuesday, April 28. So please don’t delay on this. You’ll never get this particular
opportunity again (at this price, with this media tie-in).

So if you’re ready to develop your audience now, please take advantage now. Please don’t delay on this. You’ll never get this particular opportunity again (at this price, with this media tie-in).

If there’s ONE skill that anyone who wants to be able to persuade people to do anything (such as sign up for your newsletter, buy your book or ebook, sign up for your course,etc.), it’s copywriting.

“Copy” as in, “words that sell or persuade people to take some action.”

A lot of us hate the idea of copywriting because, well, we’ve been exposed to so much BAD copywriting (the kind that screams “BUY ME!” from the get-go and doesn’t let up), that we’re turned off.

We vow WE will never be like that.

And we’re not.

Only, we also don’t sell a thing.

Is there a way to actually get people to take the action you want in this ad-saturated world, without adding your voice to the noise?

Yes.

And I have just the resource to equip you with an approach that works.

Best of all, it won’t cost you a cent.

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Just printed out the Action Guide for the Podcast Secrets preview call, and again, I think it will be worth your investment of some time and money.

The best things about these trainings, in my opinion, are the case studies. I see that Paul Colligan and Alex Mandossian will give 4 case studies of how authors, coaches, entrepreneurs and independent professionals turned podcasts into profit centers.

This in itself is worth your time and effort. I always go for the “real life/what works” rather than theory–and Paul Colligan is very good at real life/what works. (I still go back to the case studies he gave throughout the course last year for models with my coaching clients.)

Another thing I did today was fix my Abundant Gifts blog (connected to my book). In the process of burning the RSS feed for Feedburner, I put in info about my Abundant Gifts podcast (which doesn’t yet exist). Going through the process reminded me how podcasting truly does allow you to “be everywhere on the Web and beyond,” as I mentioned in my last email.

So–one more time–I encourage you to sign up for the Podcast Secrets Preview call. The Action Guide makes it clear this is a rich training, in and of itself, even if you don’t take the whole class.

One more thing: Even if you’re reading this after the fact (i.e. after 8 pm Eastern on April 9, 2009), this link should still be good to get you the recording. This is training you can keep and go back to. As I still do, and will do again this year.