Archive for Books/Product Reviews
Is Your Idea Really a Book?
Posted by: | CommentsIf you have an idea for a “how-to” type book, or if you’re an expert at something, perhaps your idea’s best format is NOT a book.
Or at least, not only a book.
One reason people don’t get published by commercial publishers is their idea is not really a book. It may tell how to do something, but it’s not unique enough to stand out from a crowded niche. Publishers (and authors who self publish) invest a lot of money upfront for a physical book.
These days, there are other days to get information out, if it’s pretty much just information you are offering.
And these ways are faster and more profitable than publishing a book.
What I”m talking about is creating information products, which can (and should) take any number of formats. It can be video, audio, printed, or a combination thereof.
Another important and wonderful thing about information products is Read More→
Anatomy of a Great Book Launch
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June 3 was the official launch day for The Healing Code, a truly revolutionary book that I have had the privilege of helping to “birth.” (Find out why it’s the most important book I’ve ever worked on here.) I h ope you’ll both read this post to benefit from their example, AND get this wonderful book. Update: On June 3 it made it to #1 in 5 categories, including “General.”
I was very impressed with the way they are going about the launch, which you can view here. Please view it in your browser after reading this post, and you’ll have an example of what I consider to be a “book launch” with panache–something you can model for your own.
What I like about it is, first, it’s not full of hype. Even the clean look of the site adds to this feel. (The actual topic is incredible enough, it doesn’t need any more hype. This truly works–I’ve tested it for 3 years, my own testimonial can be viewed here, and I’ve seen it work wonders with many, many other people as well–including my 78-year-old mother.)
Second, they give you a couple of free videos whether you buy anything or not. Yes, they are building their mailing list, but with integrity. The videos add to the value of the book (and yes, the desire to get it) in an honest way. (The Dr. Bruce Lipton video is in 7 parts, at least 70 minutes long.)
Third, you get truly valuable bonuses: access to a teleconference series, “Secrets of Dynamic Living,” as well as other bonuses. Classy bonuses, related to the book’s topic, from people who truly know about The Healing Code and want to promote it. Not a bunch of no-value bonuses from everyone under the sun.
So check out the launch page, buy the book, enjoy the bonuses.
And if you want to read an excerpt, you can do that here. Note: If you missed out on the launch, you may still get the book and the bonuses, but only here (my special, which includes free shipping and bonuses of my own, as well as the ones offered on launch day).
