Build Your Author Platform Right Now

As Noah St. John said in last week’s Great Author Promotions interview, what the mainstream publishers look for can be summed up in one word: platform.

Noah defines it as this mathematical equation: number of people you reach divided by time.

Publishers don’t care how you reach them–radio show, podcast, Twitter, email list.

In fact, they prefer you have a combination of all of the above.

The easiest place to start, however, is

an email list.

Despite how spam has wrecked email, it still remains the “workhorse” of marketing, as Noah said.

Tired as we are of spam, we still do read the emails that matter to us.

You want your emails to be in that list of emails people eagerly read.

So how do you do that?

Well, over the past 5 years I’ve made a study of online marketing and have come up with just a handful of people whose systems truly work, who offer them at a very good price, and who themselves operate in integrity.

(These are the only kinds of people/programs I recommend.)

One of those who make the list is Jimmy D. Brown, who has been around the Internet since 1997, and who has made a six-figure living at it since 2000.

In fact, Jimmy practically invented list-building online!

And Jimmy has just agreed to let me post an except from his course “List PROFIT System,” which is a fantastic course for beginners. It really should be recommended reading for anyone starting an online business, in my opinion!

After you read this excerpt, be sure to grab Jimmy’s FREE report “Six Steps To Six Figures With List Marketing.”

But, first — I’ll share a few pages of the actual paid course.

Excerpt from List PROFIT System
by Jimmy D. Brown

PART 3: Seven Opt-in Triggers That Get Subscribers Like Crazy

You can have all the right “ingredients” to an opt-in page (the things we just talked about in the previous section) and still not get great results. It’s how you put everything together that counts.

So, that’s what I want to share with you now.

You’re about to get the benefit of results from more than five years of tweaking and testing (and tweaking and testing some more!) the opt-in process. I don’t know if there’s anyone who’s been doing THIS longer than I have. I was using a mini-site to get subscribers since back in 1999 – back when list-building pretty much meant having a link on your site that said, “To join my list, click here.”

While there are a gazillion variations and distinctions, there are some basic “triggers” that I’ve found really do dramatically improve your opt-in rate.

There are seven of them…

Note: The first three are very basic, but I’ll be revealing some ideas that you’ve probably not considered before…so read them anyway. The final four are more “advanced” in nature. You’ll find that only those “in the know” are using them. Add your name to the list.

1. Offer Real Perceived Value. Years ago I went to the late Corey Rudl’s web site and he was giving away a free subscription (like everyone else) to his newsletter. What made his different than the rest? It had a simple notice near the subscription form reading, “$197.00 value”.

Instant perceived value at the time. (That’s not the case now with everyone putting inflated “values” on their free offers).

The point is this…you can CREATE perceived value. Here’s how.

- UNIQUENESS. One way to do this is through your own “unique” approach to your free offer. You can say the same thing as someone else in a totally different way and see a marked difference in responses.

For example: “$600 cash back” is NOT the same as “A year’s worth of free gas” to someone about to buy a car. (Especially today with gas prices rocketing skyward in leaps and bounds!) “A year’s worth of free gas” has a much higher “perceived” value even though its monetary value is the same.

What makes your list unique?

I *highly* recommend you grab the FREE report “Six Steps To Six Figures With List Marketing.”

It’ll give you an overview of the essential pieces involved in profitable list marketing. He’ll show you how to build a big list that responds to you–this is the key! Numbers don’t mean a lot; loyalty does.

A strong author platform is made up of people who love your message and your style. Jimmy will show you how to do it.

Check it out.