We authors want to be read, don’t we?
People with ideas (or something to sell) want to be read. They want their emails, newsletters, blog posts, web pages, letters or other communications read.
If it’s video or audio, you want to be viewed or heard.
Bottom line: Human beings need to be “well heard” by other human beings.
What makes other people want to read, listen to, or watch you?
One thing, above all else.
I talk about that one thing in my latest Publishing Coach Weekly article.
Please read “The Heart of Success: What Makes People Want to Read You.”
This one is a writing AND marketing tip. I think you’ll be inspired.
I even give you (as usual) some resources to explore: samples of what I’m talking about, and a great brand-new book–just came out today–that will make you sigh, “Finally, an approach to marketing that I can embrace!” It’s THE alternative to the kind of hyped-up marketing we all find so wearisome.