Author Archive

Seth Godin is a best-selling author of 12 books and marketing maverick, as well as  founder of the “new era publishing” venture,  The Domino Project. In an article on “The Audience for Your Book,” Seth poses  some key questions that every would-be author needs to ask him or herself before pursuing the arduous and expensive path of publishing. (Expensive in terms of time and energy, and, because nowadays you often have to self-publish first, expensive also in terms of money.)

Here are his questions, from his blog post at The Domino Project:

Are you publishing for your fans? If so, do you have enough to justify the effort? Do you have a way of reaching them? Is there a better vehicle than a book for reaching your goal? Read More→

Recently, my Facebook account was hacked–or something. Still not sure what happened, but apparently some or all of my FB friends got an invitation from me (ostensibly) to attend an event on how to hack Facebook! (If you received that, my apology, though I hate that I’m apologizing for something I didn’t do.)

I was so angry I was tempted to close down my account completely. Then a friend told me that you can’t really do that. That probably accounts for why I have two FB accounts. A few years ago, FB shut me down, inexplicably. Or so I thought. I opened a new account, then discovered the old one was somehow apparently resurrected. Not the kind of resurrection I celebrated yesterday!)

My friend also said the hacker likely can still use my account. How scary is that? (That’s it for my Facebook rant. I promise you, I won’t go further. I’ve done that before.)

What I do want to remind you of is Read More→

I just downloaded a free ebook onto my Kindle, because Seth Godin is recommending it: Do the Work. I recommend you read it, because everything Steven Pressfield says is relevant to anyone who wants to be an author.

I also recommend it because to get the free ebook, you need to subscribe to Seth’s blog, The Domino Project, where you’ll find information on this new publishing approach is and how it works.

His stated goals:

  • To reinvent the way books are created when the middleman is made less important.
  • To reinvent the way books are purchased when the tribe is known and embraced.
  • To reinvent the way books are read when the alternatives are so much easier to find.
  • To find and leverage great ideas and great authors, bringing them to readers who need them.

Read the rest of his article to understand why he believes change must happen in publishing, and how he plans to fix the problems.

Will Seth Godin change the face of publishing?  Look at his partners so far: Amazon for distribution, sponsors like GE for his marketing. Look at his model: partnering, spreading ideas, reaching his audience, solving problems.

What do you think?

I guess there’s no getting around having a Facebook account these days, but what I hate about Facebook is the way they change things and don’t say much about it. Like we have all this time to figure out the changes and what to do about them to 1) make Facebook work for us (especially if we’re using it for business, as I try to), and b) protect our privacy.

(I have friends who refuse to  have anything to do with FB because of this. Yes, Facebook is so big that if it were a country, it would be somewhere between the third and fifth largest country–I’ve heard both figures–but dos that mean my life has to be dictated by their whims? Okay, rant over.)

So here’s the latest, and my thanks go out to Kathryn Rich Bonner who wrote this, and to Curtis Lundgren for letting me know about it. Read More→

Not long after best-selling author and marketing expert Seth Godin announced his decision not to publish with traditional publishers, we spoke concerning a client of mine who was wrestling with the same decision.

We spoke only briefly, but what Seth Godin told me I have thought about ever since.

In fact, I’ve refocused my business as a publishing coach and a Healing Codes Coach/Practitioner on it.

We spoke about publishing options, and why he made the decisions he did. Here’s what Seth Godin told me: “I have built my entire career on one thing:  relationships. And I work at it every single day.”

That’s it, folks. A career and business model based on one word:  relationships. Seth’s filter for the best way to publish is, Read More→

This post is by one of my mentors, Jimmy D. Brown. I have much of what Jimmy teaches because 1) it’s meaty information–no fluff;  2) it’s very doable–just follow what he says; 3) it always works! Here he gives 3 steps to making money online, and offers resources  (once you take these steps) for making it happen.

One of the hardest things you'll ever face as a someone doing business online is this: getting your first sale.

Seriously, that's the great difficulty.  Once you figure out how to get that sale it's simply a matter of duplicating the process an infinite amount of
times to continue producing additional sales.

To be sure, you will test, tweak and completely change your tactics over time, but the fundamental process remains constant.

Making money online is all about connecting your offer with a buyer.  That's what it takes to make money:  getting customers for something
that earns you money.

The question is…

How?

Three tiny letters.  One syllable.  One small word.  One BIG question.  How?  How can I get customers who buy what I'm selling?

That's what I want to answer today.  The process is the same for us all. There are three steps... Read More→

Given the state of publishing today, there are really only two ways to get a traditional publisher to notice you and offer you a contract.

One is to publish it your way and make it a bestseller. That is what happened with Dr. Alex Loyd’s The Healing Code, which was published by http://www.best-self-publishing-company.com and within weeks had made it to #1 in 8 categories on amazon.con. That got the attention of a top literary agent, who sold it to Hachette for a very nice sum. On February 15, 2011, less than a year after it was first published, the book is being relaunched with great backing by the publisher.

The other way to attract a top agent and traditional publisher is to Read More→

I‘ve been thinking a lot about what went into the success of Dr. Alex Loyd’s The Healing Code–or any best-selling book, for that matter.

Of course, there are many factors that all contribute, but I think I’ve boiled it down to one essential.

Do this, and your book will succeed.

Here it is:  Read More→

A True Author Success Story

Posted by: Diane | Comments (0)

On February 9, Dr. Alex Loyd’s The Healing Code will be released by a major New York publisher, Hachette. It will be published in the Grand Central Life & Style imprint.

As a publishing coach and the editor of The Healing Code, I couldn’t be more thrilled. I know how rare it is for a first-time author to get the kind of attention this book has gotten from a major traditional publishing house. Publisher’s Lunch reported it as a “significant deal.” Such deals are  always rare, but in today’s publishing climate, they are almost unheard of.

Another important marker of the book’s success is that foreign rights have been sold in a number of languages.  So far, rights have been sold in 12 countries/languages: United Kingdom, Australia; Bulgarian, Danish, Dutch, French, German, Korean, Portuguese, Russian, Swedish, and Spanish.

As a  Certified Healing Codes Practitioner, I am very excited about this.  We HC Practitioners serve clients from all over the world, so it’s very exciting to know that the book will be available in so many countries. (I got a custom code for a client in Portugal just last week. We connected via Skype. Now I can tell him the book will be available in his language.)

Dr. Loyd wrote a wonderful book, as the majority of 381 reviewers of the first edition on Amazon attest. He is to be congratulated for his hard work.

It may seem like “overnight success.” Within months of its being published in March 2009, it soared to the top of the amazon bestseller lists, hitting #1 in 10 categories now. Yet “overnight success”  rarely is overnight. Dr. Loyd’s  success is based on the spiritual success principles he teaches and lives (listen to the Cutting Edge archived programs), hard and smart work, relationships he’s built, and of course, writing a book that other people find genuinely life-transforming.

How do you get inspired to write?

One of my subscribers, Kate Rothwell, sent me a link to the article, “20 Acclaimed Authors and Their Unique Writing Rituals” and I thought you’d like to read it as well.

After you’ve read the article, post what your favorite writing ritual is, either yours or one of the ones you read on the blog. Before you submit it, copy it, come back here and paste it here as well as a comment. (Tip: it’s double exposure for you–links to your site from both sites.)

Though I don’t do it just before writing, I write “morning pages” every single morning, similar to what Yeats did.  (Though I don’t claim or look for any supernatural inspiration; it’s more of a “mind dump” to clear the junk out.) I believe this practice of writing morning pages is one of the reasons why I never have writer’s block. Ever.

The other reasons are because of a couple of other techniques I learned years ago. I talked about them all in my class, “Writing Secrets Revealed.” You can learn more here. If you too took up these simple practices, I believe you will come to find writing about as natural as breathing. (And even more enjoyable.)