A Book Launch to Watch
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In yesterday’s post, I mentioned some things about what I’ve been learning from Simpleology–not only the course itself, but the way Mark Joyner does things. In case you don’t know, Mark Joyner is one of the first true Internet marketing pioneers.
I like to pay attention to people who succeed in areas I want to succeed in. In this case, I’m paying close attention to how Mark Joyner will be promoting his new Simpleology book. Tomorrow is launch day, and I suspect he will have a new twist on how to launch a book.
One thing to notice–for the past couple of weeks he’s offered a preview of the book on his Web site that you can download (once you’ve signed up, that is).
If you already have a book out, you can do the same. There are various ways of doing this. On my Abundant Gifts site, I offer a really cool Digital Web Book that opens up on your computer screen like a real book. In it you can read five sample stories from Abundant Gifts.
Of course, such “previews” work to give people a sample of the book any time, not just before a launch. You always want to invite people to sample what you offer in some way. Many authors offer “first chapter” samples on their sites. Maria Veloso, whose novel, Midwinter Turns to Spring also comes with a music CD, also offers sample audio clips.
No doubt you’ve seen book launches that offer a gazillion bonuses if you order the book on a certain day. I suspect Mark will do something like this too. I’m curious to hear from you: Is this tactic worn out? Are you tired of the gazillion bonuses offer with a book, or do they still lure you in?
Comment now, or wait until you see what Mark Joyner does tomorrow and then decide. But please–I do want to hear from you on this!
(I have my own opinion, which I will write about in next week’s Your Book Publishing Coach newsletter.)
I’ll post tomorrow the details of where you can find out more about the Simpleology book launch (which happens at noon Eastern time). In the meantime, check out the excerpt from Simpleology. If you have an account, just click on Simpleology Book. If you don’t (it’s free, remember), just sign up now –it will take less than a minute.